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Marketing & Sales / Content Marketing

WordPress Essentials in Under an Hour

Create an impressive blog on WordPress while learning the features and options of this popular blogging platform.

Description

If you thought blogs were dead, think again! The 2013 State of Inbound Marketing report from HubSpot reveals that nearly 50% of businesses acquire customers from leads generated by their blogs - just behind Facebook and LinkedIn. Your blog could become the determining factor in a customer's decision to choose you over your competition. Blogging can help you market your business, establish yourself as a thought leader, get the word out about your causes, and make yourself more attractive to potential employers. This condensed and comprehensive course will get you up and running using WordPress.com to its full potential in no time. Business owners, entrepreneurs, marketers, social media strategists, students, job seekers, and casual bloggers will all benefit from taking this course. Follow author, developer, and new media pioneer, Deltina Hay, as she walks you through the process of setting up and developing your WordPress blog in her typical no-nonsense teaching style. Using a real-world example from scratch, Deltina shows you hands-on how to: Take full advantage of the many features and settings within the WordPress platform Publish optimized blog posts with embedded links, images, video, and galleries Utilize all the WordPress formatting options within your posts and pages Choose the right theme for your blog, and customize it to your liking Use posting formats to get the best exposure for your embedded media Create static pages, custom menus, and populate your sidebars (columns) with widgets Integrate your blog with your other social media accounts, create custom widgets, and implement other advanced features Don't put that blog off any longer! Take the course today, and be blogging like a pro tomorrow.
Full details

Curriculum

  • Essentials: Getting Started
    Introduction to the Course
    This video presents the topics covered in the course, and explains the difference between WordPress.com and the self-hosted version of WordPress found at WordPress.org.
    2:28
    Starting a WordPress Blog
    In this lesson, we go through the process of getting a WordPress account, starting a blog, and present an overview of the general WordPress dashboard called the "Reader."
    8:06
  • Essentials: Understanding Settings, Features, and Themes
    WordPress Options and Features
    In this lesson, we dig deeper into the WordPress Dashboard, review WordPress options, and discuss the main features of WordPress.
    8:08
    WordPress Settings and Options
    In this lesson, we take a closer look at some specific WordPress options, and explore all of the WordPress settings.
    8:40
    WordPress Theme Essentials
    In this lesson, we define what a theme is, explore the theme area in WordPress, discuss how to search and choose themes, and explore different theme customization options.
    9:20
  • Essentials: Blogging With WordPress
    Anatomy of a Blog Post
    In this lesson, we have an overview of the entire blog posting area, and discuss the main elements of a blog post.
    7:57
    WordPress Formatting Options
    In this lesson, we demonstrate each formatting option, and discuss how they apply to posts and pages.
    9:00
    Embedding Images and Video
    In this lesson, we demonstrate how to embed uploaded images into posts, embed code from image sharing sites, embed YouTube videos using URLs, and image and video Post Formats.
    8:00
    Publishing Your First Blog Post
    In this lesson, we utilize all the skills we have learned so far to publish our first optimized blog pos
    8:04
    Categories, Tags, and Editing Options
    In this lesson we take a closer look at the Posts Area, explore editing options for posts and images, discuss categories and tags in more detail, and talk briefly about links.
    8:36
    Additional Blog Posting Methods
    In this lesson, we demonstrate the “Quick Post” feature, demonstrate how to embed image galleries, and walk through a “Press This” example.
    8:05
  • Bonus: Bringing Your Blog to the Next Level
    Creating Static Pages
    In this lesson, we create an “About” page, create a “Contact” page using a contact form, and demonstrate how to set a static “Home Page” as the front page display of the blog.
    8:58
    Custom Menu Options
    In this lesson, we demonstrate how to create custom menus, discuss the custom menu options, and explore the menu options of different themes.
    8:39
    Populating Your Sidebars
    In this lesson, we give an overview of WordPress widgets, demonstrate widgets of varying complexity, populate our sidebars with widgets, and explore some additional widget options.
    8:48
  • Bonus: Polishing Your Blog and Advanced Features
    Sharing and Integration Features
    In this lesson, we integrate our blog with social media sites, customize the sharing buttons, add a custom social media widget to the sidebar, and manage contact form feedback and comments.
    9:26
    Finding the Right Theme
    In this lesson, we tidy up the navigation and front page display, search for a more appropriate theme, demonstrate theme customization methods, and demonstrate responsive theme behavior.
    10:17
    Conclusion: Coming Full Circle
    In this concluding lesson, we discuss the WordPress Store upgrades, revisit the Dashboard now that our blog is populated, take a closer look at the Stats area, and discover where to get help.
    6:37

Skills

  • Blogging
  • Marketing Strategy
  • WordPress

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