Take this
course

Art & Design / Web Design

Website Usability

Take a user-focused approach to building websites.

Description

Design a more effective website that will improve customer satisfaction, have a better placement in the search engines and convert more traffic into sales. Website Usability course is particularly effective for web designers, web developers or marketers in need to dramatically improve their website results.
Full details

Curriculum

  • Website Usability
    Intro and history
    A brief introduction to Web Usability and User Experience. Learn how GUI (Graphic User Interfaces) have revolutionized the computer world making the use of PC easy for everybody.
    8:16
    What is it?
    What are Web Usability and User Experience? Learn to understand what customers want to find on your web pages and how to grab their attention as soon as they log on to your pages. See the effect of the Curse of Knowledge and what happens if you don't look at your website through your customers' eyes.
    7:52
    Why do we use it?
    Learn to get an external perspective when you build your website. Stop thinking the way your company would and get into your customers' mind. Also, see how to use heatmaps to see how your potential customer look at your website.
    4:45
    When do we use it?
    Web Analytics and how to use them to see how your website is doing. Learn to use them to map your customers' journey on your pages. See where people are leaving the pages and why and the areas you need to improve.
    7:22
    How do you use it? Part 1
    What is your website for? Learn how to use the "metrics of the Pirate" Aarrr to achieve the goal your website has been designed for. Learn to build an "awareness ladder" to navigate your user to the right places.
    10:56
    How do you use it? Part 2
    Repair before you optimize. Make sure your website is fast, that images are optimized, that your server is high speed and that you are using all the latest technologies. These are the things which your potential customers will notice first and that can make the difference. See how Bran Recognition is important and why 46% of web users would click on a good looking website.
    12:53
    How do you use it? Part 3
    10:20
    How do you use it? Part 4
    Do some more tests to check the different version of your website you thought about. Use the PIE to see the changes a well-built website could make, how important is to change it and how easy it is to actualize that change.
    7:10
    Who applies it?
    Do some more tests to check the different version of your website you thought about. Use the PIE to see the changes a well-built website could make, how important is to change it and how easy it is to actualize that change.
    5:50
    Further Resources and Summary
    Where to go for extra help. The Internet Archive and what you can find on it. See how other businesses have changed through the old versions of their websites.
    4:11

Skills

  • User Experience (UX) Design

Similar Courses

More Courses by this Instructor