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Software Development / Big Data & Analytics

Web Analytics Complete Certification Course

The Web Analytics Complete Certification Kit is the most complete guide for anyone looking to gain an understanding of Web Analytics and its practical application in an IT and Non-IT environment.

Description

The Web Analytics Complete Certification Course is a part of the Core Series for IT, a series of courses available to help career-driven IT professionals stay relevant in their roles in the I.T. industry. Each course in the core series includes a certification upon successful completion.
  What will you learn?   

  • Learn the important concepts, advantages, and uses of Web Analytics implementation.
  • Learn about the benefits of implementing Web Analytics Tools in your workplace.
  • Examine the processes of establishing a company goal through the use of measurable metrics.
  • Learn about Web Analytic Service Providers.
  • Explore the tricks of the trade when it comes to generating leads and website traffic.

Become a valued member of your organization by learning the benefits and advantages of implementing Web Analytics. Use a measured approach and implement Web Analytic tools in order to improve and gauge your website's traffic flow. This certification validates that you know specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest analysis trends, and to add to their Web Analytics resource list.The industry is facing a bold, new world with the amazing developments of Web Analytics, and the challenges and the opportunities this presents are unprecedented.  The Web Analytics Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Web Analytics concepts and their practical application in any environment.
 Why register?   

  • Easy and Affordable.
  • Learning about Web Analytics technologies has never been more affordable.
  • Latest industry trends explained.
  • Acquire valuable skills and get updated about the industry's latest trends right here. Today.
  • Learn from the Experts. 

Learn at your own pace.  Find everything right here, when you need it, and from wherever you are.
  Course Outline
  The topics covered in this course are:      

  • Analytic Methods and Tools
  • Social and Mobile
  • Web Analytic Service Providers
  • Advertising Channels
  • Search Engine Keywords
  • Conversion Optimization
  • Generating Leads and Traffic
Full details

Curriculum

  • Analytic Methods and Tools
    Web Analytics
    This Lesson will focus on the definition and categories of web analytics.
    7:59
    Web Analytics - Key Definitions
    This lecture will talk about the key definitions of web analytics.
    6:47
    Anametrix and AT Internet
    This lecture will discuss Anametrix and AT Internet. .Lecture outline: 0:00 Anametrix 2:03 AT Internet
    3:17
    AWStats and Bounce Rate
    This lecture will discuss AWStats and Bounce Rate. Lecture outline: 0:00 AWStats 1:53 Bounce Rate
    3:34
    Click Analytics and Clickstream
    This lecture will discuss Click Analytics and Clickstream.
    2:04
    Clicktale, Conversion Funnel and CrawlTrack
    This lecture will discuss ClickTale, Conversion Funnel, and CrawlTrack. Lecture outline: 0:00 ClickTale 1:50 Conversion Funnel 3:31 CrawlTrack
    4:49
    Google Analytics
    This lecture will talk about the definition, technology, and limitations of Google Analytics.
    4:24
    Hitbox and HitDynamics
    This lecture will discuss Hitbox and HitDynamics.
    1:17
    Hubspot
    This lesson will focus on the definition, strategy, products, and services of HubSpot.
    3:13
    Reading Section - Chapter 1
  • Social and Mobile
    Kampyle and Kaspid
    This lecture will discuss Kampyle and Kaspid. Lecture outline: 0:00 Kampyle 1:23 Kaspid
    2:09
    Avinash Kaushik and List of Web Analytics
    This lecture will discuss Avinash Kaushik, Klout, and a list of web analytics. Lecture outline: 0:00 Avinash Kaushik 0:23 Klout 1:06 List of web analytics
    1:33
    LivePerson, Lyrics HQ and Microsoft adCenter Analytics
    This lecture will discuss LivePerson, Lyris HQ, and Microsoft adCenter Analytics. Lecture outline: 0:00 LivePerson 0:40 Lyris HQ 1:09 Microsoft adCenter Analytics
    1:40
    Mobile Web Analytics
    This discussion will focus on the definition and platform of Mobile Web Analytics.
    5:06
    Omniture
    This lecture will talk about the definition, history, and products of Omniture.
    2:16
    Path Analysis and Piwik
    This lecture will discuss Path Analysis and Piwik. Lecture outline: 0:00 Path Analysis 2:11 Piwik
    2:59
    RSS Trading and Sawmill
    This lecture will discuss RSS Trading and Sawmill. Lecture outline: 0:00 RSS Trading 2:38 Sawmill
    3:16
    Search Engine Optimization
    This lecture will explain the definition and methods involved in search engine optimization.
    8:01
    Reading Section - Chapter 2
  • Web Analytics Service Providers
    Session Reply, Site Meter and STATCounter
    This lecture will discuss Session Reply, Site Meter, and STATCOUNTER. Lecture outline: 0:05 Session Reply 0:25 Site Meter 0:55 STATCOUNTER
    1:12
    Tracemip.org, Unica NetNsight and Unica NetTracker
    This lecture will discuss tracemyip.org, Unica NetInsight and Unica NetTracker. Lecture outline: 0:00 tracemyip.org 0:18 Unica NetInsight 1:39 Unica NetTracker
    2:14
    Unique User and Unique Visitor
    This lecture will discuss Unique User and Unique Visitor. Lecture outline: 0:00 Unique User 2:57 Unique Visitor
    4:09
    Urchin Software and Urchin Software Co
    This lecture will discuss Urchin Software and the Urchin Software Co. Lecture outline: 0:00 Urchin Software 1:00 Urchin Software Co.
    1:26
    Usage Analysis and Web Audience Measurement
    This lecture will discuss Usage Analysis and Web Audience Measurement. Lecture outline: 0:00 Usage Analysis 1:04 Web Audience Measurement
    2:12
    Web Banner and Web Log Analysis Software
    This lecture will discuss Web Banner and Web Log Analysis Software. Lecture outline: 0:00 Web Banner 2:06 Web Log Analysis Software
    2:22
    Web Traffic
    This lesson will focus on Web Traffic.
    6:49
    WebSideStory Inc, Google Website Optimizer and Webtrends
    This lecture will discuss WebSideStory Inc., Google Website Optimizer, and Webtrends. Lecture outline: 0:00 WebSideStory Inc. 0:10 Google Website Optimizer 0:26 Webtrends
    0:36
    Reading Section - Chapter 3
  • Advertising Channels
    Affiliate Marketing
    This lesson will focus on affiliate marketing.
    7:15
    Affiliate Marketing - Past and Current Issues
    This lecture will identify past and current issues of affiliate marketing.
    4:38
    Article Marketing and Article Video Marketing
    This lecture will discuss Article Marketing and Article Video Marketing. Lecture outline: 0:00 Article Marketing 1:10 Article Video Marketing
    1:48
    Attorney-Client Matching and Blitz Campaign
    This lecture will discuss Attorney-Client Matching and the Blitz Campaign. Lecture outline: 0:00 Attorney-Client Matching 1:03 Blitz Campaign
    1:47
    Content Farm
    This lecture will talk about the definition, characteristics, and criticism surrounding CONTENT FARM.
    1:25
    Contexual Advertising
    This lecture will talk about contextual advertising.
    1:03
    Cost per Time, Criteo and Digital Creative Agency
    This lecture will discuss Cost per Time, Criteo, and Digital Creative Agency. Lecture outline: 0:00 Cost per Time 0:28 Criteo 1:13 Digital Creative Agency
    1:56
    Reading Section - Chapter 4
  • Search Engine Keywords
    Get into Bed with Google
    This lecture will cover a book about Search Engine Optimization called "Get into Bed with Google".
    0:36
    Adam Ginsberg
    This lecture will talk about Adam Ginsberg.
    0:19
    Golden Triangle and GroupSpaces
    This lecture will discuss Golden Triangle and GroupSpaces. Lecture outline: 0:00 Golden Triangle 0:41 GroupSpaces
    1:04
    Guided Selling
    This lesson will focus on definition, process, goal, and technology requirements of guided selling.
    3:22
    Image Search Optimization, Impression and In-Text Advertising
    This lecture will discuss Image Search Optimization, Impression, and In-text Advertising. Lecture outline: 0:00 Image Search Optimization 0:13 Impression 0:48 In-text Advertising
    1:25
    Interactive Advertising
    This lecture will talk about the definition, objectives, and elements of interactive advertising.
    1:27
    Internet Marketing
    1:33
    Internet Presence Management
    This lecture will explain the advantages and limitations of internet marketing.
    0:58
    JESS3 and Keyword Optimization
    This lecture will talk about JESS3 and Keyword Optimization. Lecture outline: 0:00 JESS3 0:24 Keyword Optimization
    2:33
    Reading Section - Chapter 5
  • Conversion Optimization
    Landing Page Optimization
    This lecture will explain the definition and types of Landing Page Optimization.
    4:34
    Long Tail
    This lecture will talk about the definition and business model of Long Tail.
    1:42
    Microsoft adCenter and Microsoft pubCenter
    This lecture will discuss Microsoft adCenter and Microsoft pubCenter. Lecture outline: 0:00 Microsoft adCenter 1:04 Microsoft pubCenter
    1:44
    MyThings
    This lecture will talk about the personalized retargeting provider called MyThings.
    1:05
    Online Lead Generator
    This lesson will focus on Online Lead Generation.
    0:56
    Pay-per-Click
    This lecture will talk about an internet advertising model called Pay-per-Click.
    1:18
    Personalized Retargeting
    This lecture will discuss Personalized Retargeting.
    0:42
    Private Label Rights
    This lesson will focus on Private Label Rights.
    0:37
    Quality Score
    This lecture will talk about Quality Score.
    0:52
    Referral Marketing
    This lecture will explain referral marketing.
    0:40
    Reading Section - Chapter 6
  • Generating Leads and Traffic
    Resource Interactive
    This lecture will talk about resource interactive.
    0:45
    Sales Letter
    This lecture will explain the definition and components of a sales letter.
    2:12
    Search Engine Marketing
    This lesson will focus on Search Engine Marketing.
    5:54
    Search Engine Optimization and Search Engine Retargeting
    This lecture will discuss Search Engine Optimization Copywriting and Search Retargeting. Lecture outline: 0:00 Search Engine Optimization Copywriting 2:14 Search Retargeting
    2:37
    Semantic Advertising and Semantic Targeting
    This lecture will discuss Search Engine Optimization Copywriting and Search Retargeting. Lecture outline: 0:00 Search Engine Optimization Copywriting 2:14 Search Retargeting
    3:59
    Double Loop, Inbound and Permission Marketing
    This lecture will discuss Double Loop, Inbound, and Permission Marketing. Lecture outline: 0:00 Double Loop Marketing 0:26 Inbound Marketing 1:54 Permission Marketing
    2:46
    Transactional Link, Viewable Impression and Web Button
    This lecture will discuss Transactional Link, Viewable Impression, and Web Button. Lecture outline: 0:00 Transactional Link 0:37 Viewable Impression 2:41 Web Button
    3:10
    Reading Section - Chapter 7
  • Course Resources
    Web Analytics Course Overview
    Web Analytics course syllabus
    Web Analytics Workbook

Skills

  • Internet Search Engine
  • Lead Generation
  • Conversion Marketing
  • Search Engine Marketing (SEM)
  • Search Engine Optimization (SEO)
  • Online Advertising
  • Web Analytics

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