Knowing Your Target Audience & Website Goals
I like to ask clients what they wish their website could do for them so I can better understand their goals. In the end, this goal typically comes down to sales and making more money. They could be looking for more product sales, more clients, more visitors clicking on ads, more leads, more sign-ups and so on.
To have an effective website you need to know who the website is designed for in the first place.
This is important to figure out before redesigning a website but even if you won't be redesigning the site, you don't want to work really hard to drive new traffic to a website only to see it not convert.
This step will help make sure the website is set-up to convert and ready for you to begin the SEO process.