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Marketing & Sales / SEO & SEM

The Complete SEO Guide to Ranking Local Business Websites

Watch over my shoulder as I redesign and rank a real live client local business website on the 1st page of Google

Description

If you've been wanting to rank local business websites so you can provide local SEO services to clients, you're in the right place. In this course I take you along so you can watch me rank a real live local business website both organically on the first page of Google and in the Google local pack. Here you will watch as I make changes to the client's website so you will know not only the exact steps you need to take but why you should take them. We'll start by covering: The exact information you should be collecting from local clients The exact spreadsheet I use to track my work How to maintain current rankings through a redesign process How to monitor your site after a re-design Checking the site's SEO health to improve rankings After getting organized and gaining a better understanding of the website's health we'll begin the SEO process by: Researching the best keywords to target How to find your top competitors and see what you need to do to outrank them How to set-up a demo site during the re-design process How to keep Google from indexing your demo site Building local pages and where to put keywords for maximum benefit
Full details

Curriculum

  • Introduction to Ranking a Local Business Website
    Why You Should Take This Course & What You'll Be Able To Do By The End
    If you've ever wanted to learn how to rank local business websites on the first page of Google, this is where you'll learn everything you need to know. In this course, you can watch me every step of the way as I rank a local business website on the first page of Google (both organically and in the Google local pack). You're welcome to work alongside me on a website you're working on and begin applying the strategies we cover in this course. You'll also find me inside answering questions and providing feedback should you have questions or get stuck.
    2:37
  • Planning & Getting Prepared
    Section Intro: Getting Organized Before Starting The Project
    Before you get started, it's very important to take just a little bit of extra time to get yourself organized. Believe me, you'll thank yourself as you go through the process because spending the time know will save you hours later as you go through the work. Now how you choose to organize this information is up to you but I like to keep all the data within one easy, well-organized spreadsheet. In this section, I'll share the exact spreadsheet I use and I'll also share what information I collect and track as I go.
    0:35
    Business information to collect, where to store it & Questions to ask
    Let's take a closer look at the local SEO spreadsheet we'll be using and the information we need to collect to get started.
    7:10
    Download This Spreadsheet To Track Data And Stay Organized
    Download and use this spreadsheet to track all of the local SEO work you do for a website. With this spreadsheet you can track: the business information, questions to ask the client, your keywords, citations and back links as well as an on-page optimization checklist and a competition analysis sheet.
    An Introduction To The Site We'll Be Ranking, The Client's Goals & Site Health
    In this course you can watch as we rank a real, local business website. Here we'll take a look at the business, it's current website and SEO status. Taking a closer look at the business in the beginning can give us a good general overview of what we're working with. Here I'll show you what I look for.
    11:11
    Knowing Your Target Audience & Website Goals
    I like to ask clients what they wish their website could do for them so I can better understand their goals. In the end, this goal typically comes down to sales and making more money. They could be looking for more product sales, more clients, more visitors clicking on ads, more leads, more sign-ups and so on. To have an effective website you need to know who the website is designed for in the first place. This is important to figure out before redesigning a website but even if you won't be redesigning the site, you don't want to work really hard to drive new traffic to a website only to see it not convert. This step will help make sure the website is set-up to convert and ready for you to begin the SEO process.
    2:16
    Setting up Google Search Console (GWT) and Bing Webmaster Tools
    The top search engines actually give us the tools (for free!) that we need to see exactly what they see. They will let us know if they find any errors that can prevent us from ranking and these tools also allow us to provide the search engines with valuable information about our website. Setting up these free accounts only takes a few minutes and can help immensely.
    9:29
    Local SEO Ranking Factors
    We all know about Google's algorithm but what factors are most important for ranking a local business website? With hundreds of ranking factors lets take a closer look at how to know which factors are the most important to start with. We'll also take a look at how to help repair a website that is not performing well and which factors are the most likely to cause poor rankings.
    10:50
  • SEO Audit & Keeping Current Rankings During Redesign
    Section intro: Understanding The Health of a Website & Maintaining Rankings
    If you'll be redesigning a current website or you'll be making a lot of content changes to a site, you'll want to make sure that don't unintentionally lose a website's current ranking status and traffic by making these changes. The good news is there are certain preventative measures you can take to protect any previous SEO work and rankings and that's exactly what we're going to explore in this section.
    0:56
    How to keep current search engine rankings during redesign process
    If you'll be redesigning your website or creating a new URL structure, it's very important to do this strategically so you don't unintentionally lose any of the website's current rankings. Here we'll take a look at exactly what to take into consideration when relaunching a website. If you're redesigning a website, using a new content management system or rewriting the site's URLs, you don't want to miss this.
    14:20
    Maintaining Current Rankings Continued...
    Here we build off of the previous lecture and we continue looking at additional factors for maintaining current website rankings that are important to consider in a redesign process.
    5:56
    Knowing your back link profile, URL structure and using 301 redirect
    11:22
    How to Monitor A Site After A Redesign To Watch For Any Problems
    3:03
    SEO Considerations For a Website Redesign
  • Keeping An Eye On Your Competitors & Analyzing Their SEO Efforts
    Introduction to Competition Analysis
    0:25
    How & Why To Find Your Top Online Competitors
    10:50
    List of Competition Analysis Tools
  • Keyword Research & Competition
    Section intro - performing proper keyword research to ensure your SEO
    0:40
    Using the 5-Step Keyword Research process
    2:32
    Finding Keywords You Are Already Ranking For & Tools To Find More Local Keywords
    18:45
    Researching Your Competitor's Keywords
    3:09
    Selecting Final Keywords & How Much Traffic Do You Really Need?
    3:36
    Determining how easily we can rank for specific keywords
    10:10
  • Developing Website Content
    Section intro - the importance of website content in your overall SEO
    0:40
    Creating a content development plan & Content writing tools and reso
    7:09
    What to write about
    6:08
    Implementing An Internal Linking Structure
    4:17
  • Website Design & Development Plan
    Section intro: the importance of website content in your overall SEO
    0:27
    Getting Design Inspiration. Do You Deserve To Be On Page 1
    4:31
    Using An Existing Theme Or Designing Your Own (And What I'll Be Doing)
    3:39
    Setting up a demo site
    2:21
    How to ask Google not to index your demo site while you work (in WP)
    2:10
    Creating Location Specific Pages (And Exactly What To Include)
    7:45
    Creating initial pages using a good URL structure & where to use key
    7:20
  • On Page Optimization
    Planning For Your SEO Audit & Auditing Your Competitors
    3:04
    Geotagging Website Images
    4:11
    Geotagging Local Business Videos
    1:41
    Additional Information to Add to Your Images
    What Is Schema, Why You Should Use It & How To Test Your Site For It
    4:29
    How To Implement Schema On Your Local Website
    9:01
    Additional Schema Markup To Use For Local Business Websites
    10:55
    Schema Markup Examples
    Setting a preferred URL
    5:14
    The factors that impact your website speed, how to test for speed an
    4:48
    Duplicate content & images
    2:52
    XML Sitemaps
    6:30
    Responsive - Mobile Friendly Website Test
    5:32
    On-Page Optimization Resources
  • Tracking The Impact Of A Website Redesign
    Website Launch, Update on Site Design & Client Feedback
    4:00
    How to Track Your Website's Search Rankings
    5:55
    List of Rank Tracker Tools
    How To Track The Impact of Your Website Redesign
    4:39
  • Website Relaunch & What's Next
    The Website Has Been Relaunched. Here Are The Very Next Steps
    5:43
    The Website is Fully Optimized. Now What
    The Benefits of Optimizing a Business Google My Business Page
    2:44
  • Creating Your Google My Business Listing
    How to Determine If Your Business Is Already Listed
    2:12
    Adding Your Business If It's Not Already Listed
    5:11
    Google's Guidelines for Listing on Google My Business
  • Optimizing Your Google My Business Page
    What We're Going to Cover
    0:27
    The Google My Business Dashboard Overview
    2:19
    How to Correctly Optimize Your Google My Business Page - Part 1
    6:00
    How to Correctly Optimize Your Google My Business Page - Part 2
    3:19
    How to Handle Businesses With Multiple Locations
    4:22
  • Ranking Your Google My Business Listing
    What We're Going to Cover
    0:32
    Where You Will Rank in the Top 20 Listings
    1:31
    The Importance of Citations
    1:28
    Citations vs Links - Understanding The Difference
    1:21
    How Many Citations Do You Need?
    3:06
    Find Out Where Your Business Is Listed & If It's Listed Correctly
    5:26
    Where to Find Citations
    3:07
    Where to Find & Track More Citations Inexpensively
    7:15
    How & Why To Track Your Citation Efforts
    0:45
    Top US Citation Sources (By Domain Authority)
    Top UK Citation Sources (By Domain Authority)
    Top Australia Citation Sources (By Domain Authority)
    Top Canadian Citation Sources - Sorted By Domain Authority
    Top Netherlands Citation Sources (By Domain Authority)
    Which Sites Should You Get Citations From First?
    1:54
    The Importance of Site Structure
    3:13
    How to Determine How Competitive a Niche Is
    5:18
  • The Importance of Google Reviews
    What We're Going to Cover
    0:31
    The Difference Reviews Can Make On Your Ranking Position
    1:31
    How Many Reviews Do You Need?
    1:17
    The Quickest and Easiest Way to Get Reviews
    3:35
    How to Indirectly Ask Customers for Reviews
    2:25
    The Direct 'Leave a Review' Link
    Showing Off Your Reviews to Entice New Reviewers
    2:00
    Rewarding Your Reviewers (Unexpectedly)
    1:42
    Responding to Reviews
    1:20
  • Evaluating Your Rankings
    What We're Going to Cover
    0:57
    What to Do When Your Rankings Are Not Improving
    1:26
    Common Mistakes When Ranking in the Local Pack
    3:54
    How to Track Your Rankings
    3:30
    Where to Get Support From Google
    How Long Should It Take to Rank in the Google Local Pack?
    0:55
  • For SEOs: Selling Google Local Pack Ranking Services Your Rankings
    What We're Going to Cover
    0:27
    Options for Selling Google Local Pack Rankings
    2:24
    Companies to Outsource Google Local Pack Ranking Services
    Quick Trick For Working With Clients In Other Countries
  • Back Links
    The importance of back links and how to build the right, tracking
    1:07
    Importance of Backlinks, Building the Right Ones and How To Track Them
    2:42
    What Back Links Does Your Site Already Have? Where Should You Start Back Linking
    2:11
    Using Coupons to Attract Links & Traffic
    1:52
    Finding Industry Relevant Links
    4:19
    List of Back Link Analysis and Link Outreach Tools
    Which pages to build back links to and how to do it correctly
    2:34
    5+ Ways to Gain New Back Links For Local Businesses
    5:44
    Creative Trick For Acquiring Back Links From Similar Businesses
    2:27
    The Testimonials Back Link Trick
    6:02
    Two Types of Links That Are Often Overlooked
    3:45
    Searches to Use For Local Business Opportunities
  • Bonus Materials
    Google Algorithm Changes That Affect Local Search (& How To Avoid Penalties)
    3:40
    Getting Admin Access To Client Accounts
    Redesigning a Local Business Website
    How to Transfer a WordPress Website - Step By Step

Skills

  • Search Engine Optimization (SEO)
  • Website Design

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