Take this
course

Health & Wellness / Psychology & Counseling

Target Marketing: Find Your Tribe and Niche

Laser target your marketing strategy, identify and attract your ideal clients, and find a profitable niche!

Description

Learn the secret key to effective target marketing! FIND YOUR TRIBE!


Getting to know your tribe is one of the most powerful things that you can do for yourself and your business. Understanding your niche, your target market, and your ideal clients is the key to marketing your business effectively. But embracing your core TRIBE of raving fans is the key to your business’ success!


Below are common symptoms of NOT targeting your tribe properly:

  • Feeling stuck pulling from the same small, local market
  • Having minimal or no business generated from online, website or social media marketing efforts
  • Having low enrollment in programs or low sales volume
  • Spend the majority of your time trying to reach people, with little results


Once you identify and reach your tribe:

  • You know exactly who your clients are and how to reach them    
  • You get to work with the people you truly enjoy
  • You get exclusive insight into what your ideal clients truly want so you can better meet their needs
  • You develop raving fans that support you and market your business FOR you
  • Your marketing is more effective with less cost and effort


If you are going to take the time to invest in creating a website, emails, videos, newsletters, products and programs for your target market…. don’t you think it’s a good idea to understand who they are? 


If you don’t define your tribe…How much time, money, and energy might you waste guessing?


Stop wasting your time trying to convince people to want what you have to offer… and stop neglecting the ones that are eager to work with you!Stop wasting your money on ineffective marketing strategies that target too broadly or target the wrong market. Marketing isn’t about having the right message, it’s about COMMUNICATING the right message to the right AUDIENCE. 

Full details

Curriculum

  • Getting Started
    Introduction
    Welcome to the course! Find out what to expect and why you're in the right place.
    3:12
    What is a Tribe?
    Learn what a tribe is and why it could be the most important aspect of your marketing success.
    10:10
    What is a Tribe?
  • Defining Your Tribe
    Who is Your Tribe?
    Dig deeper into the demographics and mind of your clients to determine what your niche really is and who your ideal clients are. Doing this will help you target your marketing properly, grow your business, and make it more enjoyable in the process because you're working with the people you really love to work with!
    7:45
    Market Research: Defining Your Tribe
    Dig deeper into the demographics and mind of your clients to determine what your niche really is and who your ideal clients are. Doing this will help you target your marketing properly, grow your business, and make it more enjoyable in the process because you're working with the people you really love to work with!
    5:14
    Market Research
    Defining Your Tribe
    Testing Your Tribe/Niche
    So who is your ideal customer? Who needs you most? Who would stand behind your point of view? Answer these questions and more to help you determine who your core tribe or target market is.
    11:13
    Testing Your Niche
  • Finding Your Tribe
    Finding Your Tribe In Person
    Where and how would you connect to your tribe in your local market?
    9:53
    Finding Your Tribe In Person
    Finding Your Tribe Online
    Where and how would you connect to your tribe online?
    7:27
    Finding Your Tribe Online
    The Power of Referral Partners
    Explore the possibilities for collaboration and/or referrals through other businesses that already have access to your tribe market.
    10:59
    Referral Partners
    Contacting Referral Partners
    Use these tips and strategies to reach out to potential referral partners.
    14:51
    Contacting Referral Partners
  • What's Next?
    Action Steps to Connect to Your Tribe
    What action steps can you take what you've learned to identify, find and connect to your tribe? What's next? Are you committed?
    3:37

Skills

  • Internet Marketing
  • Persuasive Communications

Similar Courses

More Courses by this Instructor