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Marketing & Sales / Social Media

Social Media Marketing Masterclass 2016

Learn how to master Social Media Marketing - Learn what works and what does not work and where to spend your time and effort. Get taught how to map your Social Media Marketing campaign to the buyers journey and all importantly learn how to drive traffic to your website using Social Media Marketing.

Description

Social Media Marketing Masterclass


Do you want to understand the science and art of Social Media Marketing?


Do you get frustrated with all the confusing advice on the internet?


Maybe you have tried Social Media Marketing in the past and failed?



Master Social Media Marketing


In this course you will learn how to master Social Media Marketing.


You will learn what works and what does not work and where to spend your time and effort.


You will understand the psychology of the buyer journey and how you can map that to your social media marketing campaign.


You will also learn how to drive traffic to your website using Social Media Marketing.



Topics Covered In This Course:


Module 1 - Understanding Social Media Marketing

  • The Social Media Marketing Monster
  • Free vs Paid Traffic
  • What Is Marketing
  • What is Media
  • What is Social
  • Local vs International Social Media Marketing


Module 2 - Marketing As A Business Priority

  • Marketing As A Business Priority
  • The Marketing Company
  • Feast And Famine
  • Continuous Marketing
  • The 80/20 Principle
  • Sales And Marketing


Module 3 - Understanding The Buyer Journey

  • Meet Bob
  • The Seven Steps To Marriage
  • The Buyer Journey - AIDA
  • Attention Content
  • Interest Content
  • Desire Content
  • Action Content


Module 4 - Social Media Marketing And Search Engine Optimisation - SEO

  • The Truth About Social Signals
  • The Problem With New Websites
  • The Snowball Effect
  • The Great Deception
  • Your Website As Your Data Center


Module 5 - Social Media Marketing Platforms

  • Finding Bob
  • What Platform Should I Use?
  • Business Or Personal Branding?
  • Branding Tips
  • Creating Your Biography
  • Housekeeping


Module 6 - Posting On Social Media Platforms

  • The Golden Rules
  • Curation Vs Creation
  • What Types Of Content Should I Create?
  • Written Content
  • Photography Content
  • Infographics Content
  • Video Content
  • Podcast Content
  • Automation


Module 7 - Social Media Posting Ideas

  • Where Do I Get Posting Ideas From?
  • Stupid Questions
  • Conversations
  • Stories - The Power Of Narrative
  • Industry News
  • Content Capture Systems
  • Respecting Your Audience


Module 8 - Creating A Social Media Post

  • Take Them To The Movies
  • Headlines
  • Body Text
  • Using Images
  • Video Posts
  • Quizzes And Polls
  • Links
  • Hashtags


Module 9 - Community Based Marketing

  • The Best Kept Secret In Social Media Marketing
  • Choosing A Niche
  • Choosing A Platform
  • Gate Keepers
  • Community Rules
  • Shared Ownership
  • Structuring Your Community
  • Visiting Other Communities


Module 10 - Building A Social Media Marketing Plan

  • Why You Need A Plan
  • Your Social Media Schedule
  • Your Content Calendar
  • Realistic Time Frames
  • SMART Goals For Your Marketing



Join Us


So join us on the other side and learn how to master the science and art of Social Media Marketing!



What are the requirements?

  • You Will Need Access To The Internet
  • You Will Need To Be Willing To Learn



What am I going to get from this course?

  • Understand How Social Media Marketing Really Works
  • Build A Business Driven By Marketing
  • Understand The Buyer Journey
  • Know How To Use Social Media Marketing To Improve SEO
  • Understand The Social Media Platforms
  • Master The Art Of Posting On Social Media Platforms
  • Source And Store Social Media Posting Ideas
  • Create A Social Media Marketing Post To A High Standard
  • Understand The Power Of Social Media Communities
  • Build A Social Media Schedule And Plan



What is the target audience?

  • This Course Is Designed To Help Those That Want To Master Social Media Marketing
  • Entrepreneurs / Marketers / Traditional Marketers Will All Benefit From Taking This Course
  • This Course Is Not A Course On Setting Up Facebook Pages Etc
  • This Course Is For Those That Want To Understand The Psychology Of Social Media Marketing And Apply It Practically
Full details

Curriculum

  • Understanding Social Media Marketing
    Introduction
    0:54
    Social Media Marketing Monster
    2:41
    Free Vs Paid Traffic
    3:42
    What Is Marketing?
    10:15
    What Is Media?
    4:04
    What Is Social?
    7:05
    Local Vs International
    3:10
    Activities To Complete
    1:20
  • Marketing As A Business Priority
    Introduction
    0:47
    The Marketing Company
    4:17
    Feast And Famine
    2:44
    Continuous Marketing
    4:29
    The 80/20 principle
    4:09
    Sales And Marketing
    5:14
    Activities To Complete
    1:13
  • The Buyer Journey
    Introduction
    0:43
    Meet Bob
    14:32
    The Seven Steps To Marriage
    5:56
    The Buyer Journey - AIDA
    3:38
    Attention Content
    2:04
    Interest Content
    7:06
    Desire Content
    3:55
    Action Content
    4:20
    Activities To Complete
    1:26
  • Social Media Marketing And SEO
    Introduction
    0:46
    The Truth About Social Signals
    10:11
    The Problem With New Websites
    7:32
    The Snowball Effect
    4:16
    The Great Deception
    3:39
    Your Website As Your Data Center
    8:42
    Activities To Complete
    1:13
  • Social Media Marketing Platforms
    Introduction to Social Media Platforms
    0:52
    Finding Bob
    2:38
    What Platform Should I Use?
    3:55
    Business Or Personal Branding?
    8:19
    Social Media Branding Tips
    3:54
    Creating Your Social Media Marketing Biography
    4:22
    House Keeping
    4:05
    Activities To Complete
    1:09
  • Posting On Social Media Platforms
    Introduction To Posting On Social Media Platforms
    0:29
    The Golden Rules
    2:40
    Curation Vs Creation Of Content
    4:20
    What Types of Content Should I Create?
    4:34
    Written Content
    1:37
    Photography Content
    6:43
    Infographics Content
    3:40
    Video Content
    5:18
    Podcast Content
    3:35
    Automation Best Practices
    4:28
    Activities To Complete
    1:04
  • Social Media Posting Ideas
    Introduction To Social Media Posting Ideas
    0:41
    Where Do I Get Posting Ideas From?
    2:04
    Stupid Questions
    3:51
    Conversations
    2:59
    Stories - The Power Of Narrative
    6:16
    Industry News
    2:55
    Content Capture System
    2:48
    Respecting Your Audience
    3:10
    Activities To Complete
    0:52
  • Creating A Social Media Marketing Post
    Introduction To Creating A Social Media Marketing Post
    0:39
    Take Them To The Movies
    2:10
    Headlines
    3:33
    Body Text
    5:37
    Using Images
    6:16
    Video Posts
    7:30
    Quizzes And Polls
    1:34
    Links
    2:28
    Hashtags
    2:49
    Activities To Complete
    0:59
  • Community Based Marketing
    Introduction To Community Based Marketing
    0:42
    The Best Kept Secret
    2:58
    Choosing A Niche For Your Community
    3:58
    Choosing A Platform For Your Community
    5:15
    Gate Keepers
    4:05
    Community Rules
    3:53
    Shared Ownership
    4:17
    Structuring Your Community
    1:25
    Visiting Other Communities
    2:51
    Activities To Complete
    0:50
  • Building A Social Media Marketing Plan
    Introduction To Building A Social Media Marketing Plan
    0:37
    Why You Need A Plan
    2:07
    Your Social Media Schedule
    3:02
    Your Content Calendar
    4:22
    Setting Realistic Time Frames
    2:43
    Responsibilities And Roles
    3:01
    SMART Goals For Your Marketing
    8:02
  • Course Summary
    Summary For The Course
    0:49

Skills

  • Internet Marketing
  • Marketing

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