Social Media Marketing Masterclass
Do you want to understand the science and art of Social Media Marketing?
Do you get frustrated with all the confusing advice on the internet?
Maybe you have tried Social Media Marketing in the past and failed?
Master Social Media Marketing
In this course you will learn how to master Social Media Marketing.
You will learn what works and what does not work and where to spend your time and effort.
You will understand the psychology of the buyer journey and how you can map that to your social media marketing campaign.
You will also learn how to drive traffic to your website using Social Media Marketing.
Topics Covered In This Course:
Module 1 - Understanding Social Media Marketing
- The Social Media Marketing Monster
- Free vs Paid Traffic
- What Is Marketing
- What is Media
- What is Social
- Local vs International Social Media Marketing
Module 2 - Marketing As A Business Priority
- Marketing As A Business Priority
- The Marketing Company
- Feast And Famine
- Continuous Marketing
- The 80/20 Principle
- Sales And Marketing
Module 3 - Understanding The Buyer Journey
- Meet Bob
- The Seven Steps To Marriage
- The Buyer Journey - AIDA
- Attention Content
- Interest Content
- Desire Content
- Action Content
Module 4 - Social Media Marketing And Search Engine Optimisation - SEO
- The Truth About Social Signals
- The Problem With New Websites
- The Snowball Effect
- The Great Deception
- Your Website As Your Data Center
Module 5 - Social Media Marketing Platforms
- Finding Bob
- What Platform Should I Use?
- Business Or Personal Branding?
- Branding Tips
- Creating Your Biography
Module 6 - Posting On Social Media Platforms
- The Golden Rules
- Curation Vs Creation
- What Types Of Content Should I Create?
- Written Content
- Photography Content
- Infographics Content
- Video Content
- Podcast Content
Module 7 - Social Media Posting Ideas
- Where Do I Get Posting Ideas From?
- Stupid Questions
- Stories - The Power Of Narrative
- Industry News
- Content Capture Systems
- Respecting Your Audience
Module 8 - Creating A Social Media Post
- Take Them To The Movies
- Body Text
- Using Images
- Video Posts
- Quizzes And Polls
Module 9 - Community Based Marketing
- The Best Kept Secret In Social Media Marketing
- Choosing A Niche
- Choosing A Platform
- Gate Keepers
- Community Rules
- Shared Ownership
- Structuring Your Community
- Visiting Other Communities
Module 10 - Building A Social Media Marketing Plan
- Why You Need A Plan
- Your Social Media Schedule
- Your Content Calendar
- Realistic Time Frames
- SMART Goals For Your Marketing
So join us on the other side and learn how to master the science and art of Social Media Marketing!
What are the requirements?
- You Will Need Access To The Internet
- You Will Need To Be Willing To Learn
What am I going to get from this course?
- Understand How Social Media Marketing Really Works
- Build A Business Driven By Marketing
- Understand The Buyer Journey
- Know How To Use Social Media Marketing To Improve SEO
- Understand The Social Media Platforms
- Master The Art Of Posting On Social Media Platforms
- Source And Store Social Media Posting Ideas
- Create A Social Media Marketing Post To A High Standard
- Understand The Power Of Social Media Communities
- Build A Social Media Schedule And Plan
What is the target audience?
- This Course Is Designed To Help Those That Want To Master Social Media Marketing
- Entrepreneurs / Marketers / Traditional Marketers Will All Benefit From Taking This Course
- This Course Is Not A Course On Setting Up Facebook Pages Etc
- This Course Is For Those That Want To Understand The Psychology Of Social Media Marketing And Apply It Practically