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Marketing & Sales / SEO & SEM

Search Engine Optimization & Pay Per Click - Drive More Traffic

Find out how to drive more traffic to your site!

Description

Search Engine Optimization Chapter will cover, together with our Pay Per Click, the Search Engine Marketing area. You will understand the business case attached to SEO and why is an essential long term plan for your business. Will be focusing on On-site and Off-site optimization, link building and latest Social Network influence on ranking. Concept like building your site Credibility and Relevance will be put in context with Writing for the web and Usability. Finally you will be made aware of the implication of the rising of Mobile browsing. Pay Per Click will focus on how to manage a Paid search campaign so that you are targeting the right audience and using your budget most effectively. Coupled with the SEO course, Tim Fidgeon will teach you how to prepare ad text, landing page and how to successfully analyze key phrases. The video includes real life examples and methodology to achieve the desired results, including campaign structure and management issues.
Full details

Curriculum

  • Search Engine Optimization
    Intro & History
    10:56
    What is It
    7:58
    The Search SuperPower
    5:55
    Strategies and Techniques to Get to the Top 1
    12:27
    Strategies and Techniques to Get to the Top 2
    13:34
    Strategies and Techniques to Get to the Top 3
    7:27
    Industry Examples and Summary
    7:55
  • PPC - Pay Per Click
    Intro & History
    6:21
    The Different Pay Per Click Alternatives
    5:24
    Why and When do we use it
    6:17
    Strategy and Techniques for PPC 1
    6:31
    Strategy and Techniques for PPC 2
    11:11
    Strategy and Techniques for PPC 3
    9:40
    Strategy and Techniques for PPC 4
    8:20
    Learn from Who Applies It
    8:49
    Summary and Resources
    3:28

Skills

  • Internet Search Engine
  • Pay-Per-Click (PPC) Advertising
  • Search Engine Optimization (SEO)

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