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Academics / Social Sciences

Research Methods for Business Students

A-Z guide to writing a rockstar Research Paper with a bulletproof Research Methodology!

Instructor

Description

If you are a university student, you very well know the struggle of writing an academic papers - especially, when it comes to the degree thesis. One has to understand and acknowledge large amount of methodological guidelines while writing.


We are trying to make this process a lot simpler and less painful for you by summarizing all of the concepts that are necessary to understand if one wants to write a solid research paper. Hence we do not only cover these, we will also have strong recommendations for you along the way with some pretty practical tips!


Learn and Master The Most Crucial Parts Of Writing A Research Paper

  • Stating Research Aim, Questions and Objectives.
  • Identifying Research Rationale and Research Problem.
  • Choosing Research Approach, Design, Nature and Strategy.
  • Understanding Sampling Techniques and Sample Selection.
  • Choosing Data Collection Technique.


Making The Right Methodological Choices

Research is a long process that starts by identifying a problem and then selecting proper research methodology to analyze this problem. We will go through this process in a step-by-step manner, so you can just follow the videos and alongside write your research paper.


We have really focused on giving an actual and practical recommendations for you, hence not just making an overview of all the choices you can make. For every choice that is there, such as research strategy, you are going to hear a recommendation of which alternative you should go for with your particular research idea.


Lastly, if this is your first strive to write an academic paper, there is a special video in Module 2 where we present to you all the necessary writing tips - such as referencing, searching for academic articles etc.


Course Contents

In over 3 hours of content, this course covers all the necessary Research Methodology concepts. We strongly recommend you to follow the course while you are constructing your research paper alongside. As an extra help for you, each lecture has notes as an attachment while there are worksheets for each module that you can download and print. Finally, we added quizzes so that you can test your knowledge and get ready for exam from this topic.

Full details

Curriculum

  • Starting with Research
    What Is A Research
    Are you just starting with your research? Maybe this research is to get you a degree or it is a research for the company you are working at. In any case, the very first step is to understand what a research actually is. In this video we will define what a research is and what are the two main points from this definition.
    3:03
    What Is A Research
    Basic and Applied Research
    The basic stratification of various researches is among basic and applied research. In this video, we will talk about the difference between these two. These two should be imagined on a bipolar line on which we are just trying to position ourselves. What is also important to say is that you should not try to have neither purely applied, nor purely basic research.
    3:02
    Basic and Applied Research
    Exploratory, Descriptive and Explanatory Research Nature
    We need to choose one of three research natures. If we go for Exploratory, we will literally try to explore some new phenomena. With Descriptive nature, we will try to already describe what is going on with this phenomena. Finally with Explanatory nature, we are explaining why this phenomena exists.
    6:09
    Exploratory, Descriptive and Explanatory Research Nature
    Choosing A Research Topic and Idea
    Choosing proper research topic and great research idea is not easy. Luckily we can help ourselves with a few hints that will be discussed in this video. Firstly, we should strive for something that we are passionate about. Secondly, we might try to go for something that can be beneficial for our future career.
    4:07
    Choosing A Research Topic and Idea
    Rationale Of Your Research
    By now we have learned a good bit of a theory around writing a research paper so it's time to get some practice. At this point, we need to put down first lines of introduction and we need to write so-called Research Rationale. This is literally a justification of our research saying why is it worth to read our paper, or ultimately invest resources into it.
    3:12
    Rationale Of Your Research
    Problem Description
    Students often forget that their research should be addressing some particular problem that is occurring outside in the world. If the research is not addressing any problem, then it's us who will have a problem :) Anyway, there needs to be a dedicated part in our research where we identify and justify every aspect of the problem that we are trying to solve.
    4:07
    Problem Description
    Writing Research Question and Objectives
    The time has come when we need to come up with a research question and/or research objectives. Robert will give you some solid advice for this. As well, we need to go through various formats of how this part of our paper is written. the fact is, that we can have both - research questions and research objectives.
    8:55
    Writing Research Question and Objectives
    End Of Module 1
    We have come to the end of Module 1, where we have learned the basics about writing a research paper. Robert will give you an advice, that you should make sure that you mastered the first module. The reason for that is, later modules and later work will be building on Module 1. So make sure that you got the most out of this Module.
    2:30
    Quiz Module 1
  • Creating Literature Review
    What Is A Literature Review
    Literature review is certainly going to be part of your research paper. The point here is to gather the information from the work of others in the field. Your research simply cannot start on empty meadow, you have to build on what has already been researched. Well, literature review is going to take this role.
    6:31
    What Is A Literature Review
    Sources Of Information For Literature Review
    What sources of information should we use, while we are conducting literature review? Can it be random webpages or does it have to be academic articles? Well, it can be both but it is important that our sources will be reliable and valid. In this video, we will focus on distinguishing between various information sources.
    8:54
    Sources Of Information For Literature Review
    Let's Write: First Lines and Literature Review Of Research Thesis
    Enough of theories! Let's get some actual words and lines down. Robert will go through every detail of when it comes to writing. We will start of by searching for academic articles, continue with some tips while reading them and we will end it up with proper referencing. This video is made the way that you can watch his screen while he writes!
    20:19
    Quiz Module 2
  • Formulating The Research Design
    Overview Of Module 3: Using Research Onion
    We are starting our journey of methodological choices. There is going to be a lot of them, but luckily for us, there is a tool that will help us called Research Onion. This Onion is exactly defining what choices we will have to make. We will explore this tool in this video and as well set a layout for the rest of the videos in this module.
    3:11
    Overview Of Module 3: Using Research Onion
    Choosing a Research Approach
    As a researcher, we might adopt one of three research approaches. With Deductive, we will take some theories and test these with our collected data. The exact opposite is Inductive Approach, where we go from data to the creation of some new theories. Finally we have Abductive Approach, which is a little more tricky.
    5:55
    Choosing a Research Approach
    Qualitative and Quantitative Research Design
    Our choice between Quantitative and Qualitative Research Design will have consequences for the rest of our research, so we have to choose wisely. With Quantitative Approach, we will lean toward "numbers", while with Qualitative Approach towards "words", sentences and generally some text. But be careful, there is more than this one difference.
    7:05
    Qualitative and Quantitative Research Design
    How To Choose A Research Strategy
    Research strategy is a plan of how you aim to achieve your research goal. The definition is a bit broader so we will talk through it. There are many options available for us, so in this video we will outline ourselves all of them and discuss how our previous methodological choices have to work with our choice of research strategy.
    2:38
    How To Choose A Research Strategy
    Research Strategy: Experiment
    Experiment is the first research strategy that we need to discuss. This strategy is mostly used for social studies such as organizational behavior on the workplace. We need to be clear about our dependent, independent, moderating as well as mediating variables if we want to execute experiment properly.
    8:41
    Research Strategy: Experiment
    Research Strategy: Survey
    Survey is a research strategy that is very often used among business administration and marketing students. It will allow us to collect large amount of standardized data for instance through questionnaires. In this video we will talk just through the very basics of this research strategy.
    2:28
    Research Strategy: Survey
    Research Strategy: Case Study
    Case study is a research strategy that can give us amazing insights into any business phenomena! Our cases can be people or even organizations. There are several ways how a case study can be performed, so we will discuss these stratifications in this video. Finally, we need to connect our choice of Case Study with previous methodological choices.
    7:44
    Research Strategy: Case Study
    Research Strategy: Action Research
    Action Research is a very specific research strategy. In essence, this strategy is very practical, interactive and especially iterative! Your task as a researcher will be to come to a an organization and by interacting with its members, generate some practical knowledge that will be useful for both - the organization itself and a researcher.
    3:26
    Research Strategy: Action Research
    Research Strategy: Narrative Inquiry
    Did you know that even listening to the stories of people is an actual research strategy? Person telling a stories is in this case called narrator and researcher by listening to such person is able to discover these minor nuances in between the lines. This is a very interesting research strategy for us, if we intend to research some event that occurred in the past.
    3:40
    Research Strategy: Narrative Inquiry
    Cross Sectional vs Longitudinal Studies
    Did you know that our research should acknowledge time perspective? If we are researching a current state of some phenomena, we are essentially doing a "snapchat" of that state. In this case we are going for a cross-sectional study. The other option is longitudinal study, when we are observing a change in phenomena that is occurring over some period of time.
    4:11
    Cross Sectional vs Longitudinal Studies
    Validity and Reliability Of Research
    Two criteria that our research has to fulfill are that it has to be reliable and valid. Reliability is about whether if someone else performed a similar research, if the two results would be alike. Hence we really need to measure what we claim to measure. Validity on the other hand is a measurement of whether our methodological choices were correct.
    9:20
    Validity and Reliability Of Research
    Role Of A Researcher
    Another issue that we need to think of while conducting a research, is the actual role of ourselves. Do we intend to get involved in the phenomena that we are researching? If yes, then to what extent? We can undertake a role of External Researcher while not getting involved. Ultimately we can undertake a role of Internal Researcher so that we can get deeper insights into the phenomena.
    Role Of A Researcher
    4:43
    Quiz Module 3
  • Sampling
    Selecting Samples For A Research
    It might happen that the population you are researching is very small and you are able to cover it whole, that is called census. However, in most of the cases population is too large for this. In that scenario, we have to select a sample that will be used for our research. So what is this sample and how do we select it?
    5:05
    Selecting Samples For A Research
    Probability Sampling Techniques
    If we intend to use Probability Sampling Techniques, we need to be able to calculate the probability for each case being selected. If we succeed, we can use techniques such as Simple Random Sampling, Stratified Random Sampling or Cluster Sampling to obtain a truly random sample that will be included in our research!
    13:55
    Probability Sampling Techniques
    Non-Probability Sampling Techniques
    Non-probability sampling techniques come in handy for most of the business researchers, as for their purpose, it is not possible to calculate size of the research population - hence they are unable to use probability sampling techniques. These non-probability practice involves techniques such as Purposive, Quota, Volunteer or Haphazard Sampling.
    11:28
    Non-Probability Sampling Techniques
    Quiz Module 4
  • Data Collection
    Using Secondary Data In Your Research
    Information and data that we can use for our research are of two kinds. On one hand, if we collect the data by ourselves, we call them primary data. On the other hand, if we use data that has been collected for some other purpose, we call them secondary data. However we have to be careful with the use of latter mentioned as there are some pitfalls!
    8:07
    Using Secondary Data In Your Research
    Participant Observation and Structured Observation
    If we choose an observation as our data collection technique, we need to make a choice between Participant and Structured Observation. If we use the participant observation, we are going to be part of the observed phenomena which is not easy to manage. On the other hand with structured observation we simply collect some standardized information into our sheet!
    15:10
    Participant Observation and Structured Observation
    Unstructured, Semi-Structured and Structured Interviews
    Another option for a data collection method are interviews. We have to learn however about three different kinds of interviews - structured, semi-structured and unstructured. Each one of these works well with different research natures, so we have to make a small match here. Finally, we have to be careful and avoid any biases that might occur.
    12:17
    Unstructured, Semi-Structured and Structured Interviews
    Collecting Primary Data Using Questionnaires
    Questionnaires allow us to collect large amounts of data in a rather short time. However, it is very hard to construct a good questionnaire. Most importantly, we need to identify questionnaire variables to which we will later on construct actual questions. At the end, we have to be very careful to get the wording of questions right.
    21:07
    Collecting Primary Data Using Questionnaires
    Quiz Module 5

Skills

  • Social Sciences
  • Writing

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