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Marketing & Sales / Public Relations

Publicity & Public Relations: Get Press Coverage Like A Pro

Public Relations (PR): reach 100,000+ potential clients with fantastic strategies to get publicity & press coverage ASAP

Description

Instructor: Alex Genadinik


This course will teach you how to get publicity (PR) and press coverage for your business from podcasts, radio shows, books, industry publications, and even celebrities.


The course is interview-based. In the course I interview Bert Martinez, a veteran of the publicity space. He shares many advanced tactics for generating publicity and press coverage for your business.


The course is almost all video lectures and should take between 1-2 hours to complete. The course is split up into 17 tutorial lectures and a conclusion lecture. The 17 tutorials are from questions like how to get publicity for a business, a book, from celebrities, and much more.


As the person interviewing Bert, I can share that I learned a tremendous amount from the interview. That is why I decided to make this interview into a course. I personally found it that useful and insightful. If you are anything like me, you will be very excited to go out there and try to implement some of the strategies Bert shares during the interview for how to get press coverage and publicity. 

Full details

Curriculum

  • Course Introduction
    Introduction to the Course and Bert Martinez
    0:52
  • Introduction and Publicity Fundamentals
    Definition and Explanation of What is Publicity
    1:27
    How Publicity Can Help You Establish Yourself as an Expert in Your Domain
    2:46
    How Publicity Can Help Your SEO and to Get Your Site to Rank in Google
    3:54
    When to Hire a Publicity or PR Company
    4:16
    What is a Publicist and How Does a Publicist Work
    1:38
    Publicity to Get Branding vs. Direct Marketing
    3:26
  • Strategies to Get Publicity
    How a New Business Can Try to Get Publicity
    4:57
    Strategies for Publicity to Help Businesses and Individuals Establish Their Brand
    9:29
    What are Press Clubs and How to Join Press Clubs
    2:31
    How to Use Your Blog to Get Publicity and Position Yourself as an Authority
    3:16
    How to Align Yourself with Celebrities Using Publicity
    7:05
    How to Get Publicity for a Book
    11:01
    Using PRWEB and PRLOG Press Release Services
    1:59
    Tips for Writing a Press Release
    2:08
    How to Use Publicity Stunts to Get Publicity
    2:13
    How to Get Noteworthy Guests on Your Show
    2:16
  • Actionable Strategies You Can Start Implementing Today
    Actionable Ways to Get Press Coverage
    7:51
    New Service from RadioGuestList.com to Get You Publicity
    4:04
    How to Be Successful in Getting Publicity on HARO: Step by Step 1
    8:38
    How to Be Successful in Getting Publicity on HARO: Step by Step 2
    7:08
    How to Write Good Headlines that Increase Clickthrough
    5:37
    How to Write a Press Release 1
    7:05
    How to Write a Press Release 2
    6:22
    SEO for Your Press Release
    4:47
    How to Get Publicity from Events
    6:12
  • Conclusion
    Conclusion
    2:12

Skills

  • Public Relations (PR)

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