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Marketing & Sales / Digital Marketing

Project Management in Marketing: Enhance Marketing Career

Working as Professional Marketer? Successfully Plan, Manage and Evaluate Marketing Projects of any size and difficulties.

Description

This course will introduce you to this important concept and show you how to deliver your marketing campaigns more effectively, on time and within budget. In addition to project planning, management and evaluation, the course will introduce you to risk management and mitigation, market research, using and presenting data, and producing business cases for marketing proposals. It also contains specific advice for CIM students undertaking the Project management in Marketing Unit, which will help you complete the assignment for the subject.
Full details

Curriculum

  • Project Management in Marketing - Intro
    Intro What is a project
    5:20
    The project life cycle
    4:38
    Key project management disciplines
    7:08
  • The Project
    Project scope
    10:25
    Project planning
    8:39
    Work breakdown structure
    7:53
    Using charts in projects
    16:53
    Progress monitoring
    16:29
    Post-project evaluation
    15:53
  • Methodologies
    The role of a project manager
    14:05
    Project management methodologies
    2:54
    Using data and information
    13:29
    Market research
    8:35
    Financial analysis and business cases
    13:50
  • Risk Management
    Overview of risk
    6:37
    Risk identification
    6:49
    Risk management
    13:34
    Project management in marketing
    7:37

Skills

  • Project Management
  • Internet Marketing
  • Project Planning

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