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Marketing & Sales / Public Relations

PR Firm: You Can Hire the Best PR Firm for Your Organization

You can find the ideal public relations firm to handle your PR needs

Instructor

Description

This "How to Hire a PR Firm" course will walk you through, step-by-step, everything you need to do to find and hire the best public relations firm for you or your organization. There are thousands of PR firms in the world. This course will help you narrow down the right ones for you to approach, and then interview and then, ultimately, select one. Nothing is worse than attempting a new PR campaign with the wrong PR firm or no PR firm. That is why it is essential to go about your selection process in a rational way. About the trainer TJ Walker does not own or work for a PR firm. Therefore the advice in this course is not a thinly disguised plug for any one PR firm. In his role as a media trainer and senior media strategist, Walker is frequently asked by major corporations, governments and NGOs around the world to help in the process of PR firm selection. Sign up today for this course today.
Full details

Curriculum

  • Nothing Is Better than Hiring the Right PR Firm
    The Right Firm Now Will Eliminate Massive Pain in the Future for You
    1:02
    Making Sure Your PR Firm Understands Your Business Goals
    3:36
    Competition PR
    4:15
    Here is How You Must Set Your Budget
    3:16
  • How to Kick the Tires of PR Firms
    Give Budget Guidance
    1:15
    The Meeting
    7:22
    More Meeting Notes
    4:21
    Proposal Request
    2:01
  • Building the Best Long-Term PR Firm Relationship
    Why You Must Get References
    3:59
    Sign Contract
    2:44
    How to Work with PR Firm
    4:28
  • Conclusion
    Conclusion
    0:39
    Feedback
    1:19

Skills

  • Media and Communications
  • Public Relations (PR)

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