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Marketing & Sales / Digital Marketing

Mobile and Location-Based Marketing

The mobile web is here. Right now! Learn how to market your local business and get your business ready for the mobile web. Stay ahead of your competitors!


The mobile web is here to stay, and smart marketers know that they need to be prepared to stay competitive. But what does that really mean for your business? What steps should you be taking to prepare? The first thing you need to know is that people use mobile devices differently than they use desktop computers. Mobile device users know what they want – as far as shopping and local searches – and they are more likely to act – in the form of a purchase or a visit – once they find what they are seeking. This means different things to different types of businesses. For local businesses, it means making sure your business can be found in the places mobile users are looking for local deals. Mobile and Location-Based Marketing explores these places, including local and review sites such as Foursquare, Yelp, as well as social media location options within Facebook, Twitter, and Google Plus. The course also looks into proximity and micro-location tactics like geo-tagging, augmented reality, geo-fencing, and other up-and-coming technologies. And if you rely on a website for sales, leads, or brand exposure, preparing your website for the mobile web is imperative. Mobile and Location-Based Marketing helps you plan the best mobile solution for your website, focusing on best practices, user experience, business priorities, and optimization. The course also explores mobile website solutions like responsive web design, mobile website templates, and reputable services. And what about mobile apps you ask? Good question. We explore the types of mobile apps used for marketing a business and discuss when you might want to create one. In many cases, a mobile optimized website can be just as effective. For those businesses where an app makes sense, the course outlines how to plan the right type of app for your business, and introduces solutions such as coding from scratch, using a framework, or finding a good service. But mobile marketing is more than just websites and apps. Mobile and Location-Based Marketing also covers other mobile and location-based marketing topics. Topics like marketing using QR codes, mobile advertising, rich media ads, SMS marketing, and creating mobile-ready landing pages for all your mobile marketing efforts. The course also includes a number of worksheets to help you create location-based marketing plans, plan your mobile website, plan your mobile app, or create a QR code marketing plan Join Mobile and Location-Based Marketing today and stay ahead of your competition!
Full details


  • Introduction
    Introduction to the Course
    This lesson discusses the topics covered in the course.
    Mobile Location Marketing Workbook
    Download the Mobile Location Marketing Workbook.
  • Location and Review Services
    Introduction to Location-Based Marketing
    This lesson provides an introduction to location-based marketing and services.
    The New Foursquare
    This lesson takes a look at how Foursquare has reorganized its offerings into the two separate apps: Foursquare and Swarm – and tactics to use for both.
    Foursquare for Business
    In this lesson, we discuss how to use Foursquare to market your business – by creating an optimized profile, offering specials, and promotional opportunities.
    Yelp and Other Review Sites
    This lesson explores review sites like Yelp, and how to prepare your business listing for best results. The lesson also looks at geo-fencing and shopping apps.
  • Other Location-Based Services
    Geo-Tagging and AR Apps
    This lesson defines geo-tagging and augmented reality (AR), and explores some up and coming apps used by businesses.
    Localization With Google Plus, Facebook, and Twitter
    In this lesson, we look at how to utilize the built-in localization features within social media sites like Google Plus, Facebook, and Twitter.
  • Location-Based Marketing Plan
    Creating a Location-Based Marketing Plan
    In this lesson we walk through how to outline your location-based marketing plan by helping you establish goals, prepare content, and plan tactics. We also explore business listing services. Worksheet included.
  • The Mobile Web
    Introduction to the Mobile Web
    In this lesson we have an introduction to the mobile web including mobile web technologies, why the mobile web is important to social media, and explore social mobile apps.
  • Mobile Websites
    Planning a Mobile Website
    In this lesson we look at why it is important that you have a mobile website, mobile website best practices, and planning your mobile website.
    Mobile Website Solutions
    In this lesson we explore various mobile website solutions, including responsive web design, HTML5 templates, and mobile website services, as well as WordPress mobile plugins and themes.
  • Mobile Apps
    Introduction to Mobile Apps
    In this lesson we have an introduction to mobile applications and types of mobile apps. We also explore how to determine whether you need a mobile app for your business and how to plan one.
    Mobile App Solutions
    In this lesson we explore different mobile app solutions like SDKs, HTML5, and mobile app frameworks. We also take a look at some mobile app service options.
  • Other Mobile Marketing Topics
    Marketing With QR Codes
    In this lesson we define QR Codes, demonstrate how to create them, and explore how QR Codes are used in online marketing. We also discuss how to plan a successful QR Code marketing plan.
    Other Mobile Marketing Topics
    This lesson explores some additional mobile marketing tactics such as mobile advertising, rich media campaigns, and SMS (text messaging).
    Mobile Optimized Landing Pages
    In this lesson, we discuss creating mobile optimized landing pages including some nice themes and services.
    The conclusion points you to more resources.


  • Mobile Marketing Strategy
  • Social Media Marketing

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