Take this
course

Marketing & Sales / Marketing Analytics

Marketing Research for Profit

Discover the extra profit of any Business. A practical step by step guide to Marketing Information and Research.

Description

Want to discover the inner Extra Profit in any Business? Then this is the course for you. With the information explosion that has accompanied the development of the internet there is often a fallacy that any information that is required can be found via Google. A professional approach to supporting marketing decisions with well grounded information requires the skills that are included in this course. The course is intended as a practical step by step guide to market research, to provide a structure for those who plan to undertake a research project or may wish to commission an agency to conduct research on their behalf. Each of the stages of the market research process are covered individually- starting with an understanding that market research is not the same as " see what you can find" on a particular topic or issue- but rather a structured and systematic approach to building a picture which can support business decisions, form part of a business development or act as a foundation for marketing strategy. DIGITAL MARKETING RESEARCH Continuous Marketing research should be the focus of any company. No matter how Big or how Small you are, knowing what your customer thinks, how the market evolves, what your competitors are doing should be your constant priority. After this course you will be able to answer the following key-questions In a world of Multi-Device Multi-Tasking use, do we know how your customer deal with all of this? What Analytics are telling us about how our customer are using your website? Are they concerned about Privacy? What Social Media do they use most and how? Do you understand the Psychology of your customers? Now Digital Marketing Research has made all of this possible without spending a fortune!
Full details

Curriculum

  • What is Marketing Information and Research
    Intro
    8:28
    What is Marketing Research
    6:49
    What is Marketing Research - part 2
    10:57
  • The Marketing Research Process
    The Marketing Research Project
    6:54
    Ten Steps Research Project
    5:49
    Ten Steps Research Project - Part 2
    5:57
    Marketing Research Industry
    6:38
    Marketing Research Industry - part 2
    8:07
    The Research Brief
    4:37
    The Research Brief - part 2
    8:20
    The Research Brief - part 3
    3:47
    Sampling
    7:16
    Sampling - part 2
    11:20
  • Questionnaires and Research Methodologies
    Designing Questionnaires
    7:38
    Designing Questionnaires - part 2
    5:56
    Designing Questionnaires - part 3
    5:10
    Designing Questionnaires - part 4
    7:21
    Research methodologies - Secondary research - Part 1
    5:38
    Research methodologies - Secondary research - Part 2
    7:47
    Research methodologies - Secondary research - Part 3
    8:29
    Research methodologies - Secondary research - Part 4
    8:49
    The marketing information system - Part 1
    5:35
    The marketing information system - Part 2
    5:43
    The marketing information system - Part 3
    5:13
  • Data Analysis
    Qualitative data - Part 1
    6:56
    Qualitative data - Part 2
    5:05
    Quantitative data - Part 1
    7:59
    Quantitative data - Part 2
    8:37
    Data analysis - Part 1
    5:54
    Data analysis - Part 2
    4:44
    The role of data and databases - Part 1
    5:46
    The role of data and databases - Part 2
    4:59
    The role of data and databases - Part 3
    7:37
  • Presenting Findings and Conclusions
    Presenting research findings - Part 1
    6:38
    Presenting research findings - Part 2
    6:57
    Marketing information and research - Checklist - part 1
    5:38
    Marketing information and research - Checklist - part 2
    6:53
  • Digital Marketing Research
    Intro & History
    9:10
    The Customer is in Charge: Find How
    8:28
    Multi-Device and Multi-Tasking Research
    7:53
    Understand Your Customer Buying Process
    10:19
    Understand Your Customer Research
    13:00
    Other Types of Web Testing
    12:35
    Who applies it & Summary
    8:42

Skills

  • Competitive Analysis
  • Marketing Analytics
  • Internet Marketing

Similar Courses

More Courses by this Instructor