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Marketing & Sales / Digital Marketing

Marketing Plan Template: How to Write a Marketing Plan

With marketing plan template and example. Every marketing plan section explained so you can have a fantastic strategy

Description

Instructor: Alex Genadinik 


In this course you will learn to write a good and complete marketing plan for your business. Many people simply start their companies with marketing as an afterthought, only to quickly discover that marketing is one of the most important parts of their entire business.


Without a good marketing strategy, you won't be able to get clients, and without clients there won't be a real business. So you must take your company's promotion very seriously.


In this course I teach you how to organize your ideas, and create a good plan of action for promoting your business before starting your company so that you can plan ahead, and have time to research which strategies will actually work for your business to get clients.


Stop wasting time randomly posting on Facebook and Twitter, and stop struggling with business cards or by passing out flyers. In this course you will learn how to write a professional marketing plan, and create the foundation for growth and success.


Note: In this marketing course I share my own marketing plans and walk you through different avenues of marketing including my own strategies as an example. This is strictly for educational purposes and not for promotional purposes. 

Full details

Curriculum

  • Course Introduction
    Course Introduction and Welcome
    1:18
  • Real Example of My Own Marketing Plan
    Introduction to this Section
    0:48
    At a High Level: Need for Branding, Growth and Direct sales
    3:31
    Walkthrough of How I Grew My YouTube Channel - The Strategy
    4:15
    How I Sell on E-commerce Platforms
    7:55
    My Approach to SEO
    3:47
    My Time Horizons, Deadlines and Approximations
    5:10
    My Budget: Tricky
    6:12
    B2B Company Marketing Plan
    3:53
    Case Study of Marketing Channel
    7:10
  • Marketing Plan Basics
    What is a Marketing Plan
    1:20
    First Time Entrepreneur and Marketer Mistakes
    2:06
    What Makes a Good Marketing Plan
    3:08
    Why is it So Important to Have a Marketing Plan
    2:31
  • Making a Marketing Plan
    Marketing Plan Introduction Section
    0:57
    Goals, Deadlines and Timelines
    6:22
    Budget and Resources
    2:40
    Differentiation: How Your Business is Unique
    6:08
    Customer Retention Strategy
    5:59
    Pricing and Promotional Discounting Strategies
    3:38
    Your Target Market to Whom You Will Promote Your Business
    4:39
    How to Identify Your Ideal Customer Avatar
    2:50
    Branding Strategy
    3:19
    Competitive Analysis
    6:17
    Strategy to Maximize Business Referrals
    1:25
    Strategy to Maximize Social Referrals
    1:52
    KPI (Key Performance Indicators)
    3:53

Skills

  • Business Planning
  • Business Strategy

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