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Marketing & Sales / Public Relations

Interviews, Media, PR, and Media Training

Learn interview skills and promotion techniques.

Description

This is a brilliant media training online series. Learn the secrets of self promotion. Understand how to prepare for a media interview. Television - Radio - Print are all covered. And there's a section on crisis management and how to write your own media policy. This is unbelievable value.
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Curriculum

  • The interview
    Interview preparation for television
    It does not matter how much you understand your topic, you must still prepare for your media interview. It is important to work out what you want to say, and how you want to say it.
    1:05
    Confidence
    The more "on camera" interviews you do, the more confident you will become. However you must always prepare.
    0:59
    Making a mistake
    If you make a mistake during your media interview, make sure you correct yourself.
    0:36
    No comment
    Saying "no comment" to a reporter is a definite no no.
    0:39
    Bridging
    Bridging is a technique that allows you to move from one topic to another.
    2:11
    Controversial information
    Never offer information to a reporter that you do not want published or broadcast.
    0:40
    Notes
    If you are reading off notes during an interview you will appear nervous and guilty.
    0:33
    The 10 second grab
    Television and radio reporters are looking for what we call the "10 second" grab. This is a succinct and descriptive sentence that explains your message in 10 seconds or less.
    2:16
    Jargon
    If you want to be understood, speak as clearly as possible but also speak in every day language.
    0:45
    Where to look
    If you look directly at the camera you will appear insincere.
    0:21
    Statue
    Move around please. But not too much.
    0:19
    Don't bag the opposition
    This is a complete wast of time. It will erode your credibility.
    0:56
    Do not get angry
    Lose control, and you again erode your credibility.
    0:19
    Hair
    Please look the part.
    0:24
    What to wear
    This is extremely important.
    0:21
    Off the record
    This is dangerous.
    0:47
    The red light
    If the red light is on then the camera is rolling.
    1:25
    Build relationships with reporters
    This is one of the most important lessons of this whole course.
    0:32
    Interview preparation for radio
    Radio is a different medium and needs different techniques
    0:32
    Using notes during your radio interview
    Unlike TV you CAN take notes into a radio studio to use, during your interview.
    0:20
    The radio studio
    If you are in the radio studio with the show host, it will generally help with your communication.
    0:29
    Taking calls
    Be aware that your callers can make or break you.
    0:30
    The radio studio mic is on
    The secret is to make sure you do not say anything you do not want reported or broadcast.
    0:35
    Do not be sarcastic
    Always be courteous to the listener.
    0:18
    Speak slowly
    It will allow people to understand what you are saying.
    0:21
    Smile in your voice
    Your tone is key.
    0:28
    The radio show host name
    Always refer to the radio host by name.
    0:30
    The facts
    Always stick to the facts. never lie.
    0:26
    On the record
    I have already mentioned this, but do not say anything to a reporter you do not want repeated or broadcast.
    0:17
    Preparing for a print interview
    Preparation is always key, no matter what form or media you are interviewed by.
    0:27
  • Role plays
    Visual language
    The use of a metaphor is a brilliant way to explain complicated issues quickly.
    0:57
    Negative question
    Get ready for the reporter that askes the negative question.
    1:23
    Showing empathy
    If you start your media conference talking about how much money your company has lost as a result of the fire, then good luck.
    1:13
    The live microphone
    Be careful when you are around a microphone.
    0:54
    Selling yourself
    You must appear confident.
    0:52
    Using jargon
    Do not use words people do not understand.
    0:54
    Engaging with the media
    Do not engage with the media unless you know what you are going to say.
    1:35
    Distracting mannerisms
    The nose region seems to be a problem for a a lot of people, if you know what I mean.
    0:46
    Bagging the opposition
    You will become the hunted if you use this tactic
    1:18
    Be prepared
    If you are not prepared for an interview it can be a disaster.
    1:38
    Preconceived idea
    Some reporters have agendas.
    0:41
    Multiple questions
    Answer them one at a time.
    0:44
    Interrupting reporter
    Do not allow this to happen.
    0:55
    Couching your response
    "There is a view that Mark Aiston does not know what he is talking about" This is an easy statement for reporters to make because they do not need to attribute it to anyone.
    0:54
  • Publicity Boost
    Introduction
    How understanding the media can be an advantage to you and your business.
    2:31
    Identifying story ideas
    Do you have great stories about your business and products that you can promote to the media? Half the battle is identifying what the media is looking for.
    3:54
    Promoting that idea
    So the next step is to promote the ideas you have just identified to the media. Most people don't know where to start.
    3:21
    More powerful tips
    There are so many more ways you can gain free positive media publicity.
    2:26
    The pitch
    It is key that when you pitch your story to the media you do it properly. And that's what you about to learn now.
    3:55
    Focus
    Make sure that when you pitch your story to the media, you pitch it to the right media outlets.
    4:27
    Ring ring
    Learning how to pitch by telephone and email is very important.
    2:58
    The media release
    You would be surprised at how many business owners do not know how to write a media release.
    4:11
    The social media release
    And social media is also a main player when it comes to pitching your story. But this is not facebook or twitter.
    2:07
    The media kit
    Another key component to your PR program.
    1:02
  • Crisis control
    Introduction
    Also please be aware that I have provided some course notes as well. Click below to download them. If the link does not work then you're in your own mini crisis.
    1:18
    Your crisis
    Building relations with the media will often help you during a crisis.
    1:50
    The team
    Having a competent crisis management team is crucial.
    2:07
    The crisis management center
    This needs to be set up quckly.
    1:33
    Identifying the crisis
    Half the battle is identifying potential issues that your business may face and preparing for them.
    3:13
    Handling the crisis
    How you handle a crisis will depend on your team, your experience, and your ability to hold your nerve.
    3:20
    The spokesperson
    An inexperienced spokesperson during a crisis can make matters worse.
    1:47
    The interview
    Interviews during a crisis must be done with empathy.
    1:16
  • Your media policy
    Introduction
    This is an overview of "Your media policy". After that we're into planning the policy for you.
    2:53
    What is a media policy and why have one?
    A media policy will take you some time to write and implement but it will be well worth the effort.
    3:06
    Dealing with the media
    It has been said time and time again, but if you have a good healthy relationship with the media you will have a better chance of gaining FAIR coverage during your crisis.
    6:07
    Your company's media unit
    It does not matter how big or small your media unit is, it is how it operates and communicates with the media that counts.
    5:32
    Your media gatekeeper
    Your media gatekeeper must be experienced.
    3:52
    Company spokesperson
    You must have an experienced spokesperson.
    4:41
    Tips for handling reporters
    A good relationship with reporters is very importnat
    3:26
    The call
    When a reporter rings you must not panic
    2:55
    On paper
    The media release is one of the most important tools in your armory.
    1:46
    The angle
    How to write your media relase.
    6:20
    Go social
    The social media release is gaining momentum.
    3:10
    Checklist
    Having tabs on all of your media policy protocols is key.
    5:35
    The media conference
    This an be intimidating
    12:34
    Relationships
    Building relationships with reporters is key.
    2:18
    Crisis
    Preparing a crisis management policy.
    3:13
    The database
    A very importnant list.
    2:10
    Conclusion
    Final words
    1:04

Skills

  • Interviewing
  • Interview Preparation
  • Marketing Analytics
  • Media and Communications
  • Public Speaking

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