Recap of idea dynamics
Let's recap what we've learned so far with this section.
Section 2 is heavy on concepts and visualization so it's important we make sure that we didn't lose any of the key points along the way.
If you're on the business people I've been referring to, it's perfectly acceptable to watch this lecture just for a refresher and go back if theres anything you need to re-learn.
Do you have everything done pat?
All complete ideas consist of SUBJECTS, PROBLEMS (or Benefits), and BUSINESS MODELS
All businesses have 4 parts to them - PROCUREMENT, PRODUCT, DELIVERY, & MARKETING
The four most common types of innovation are Price, Convenience, Speed, & Quality. Do you remember the curveball? The 5th type we covered was Self-expression
Alright, now thats out of the way let's move on to Section 3