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Business / Entrepreneurship

Entrepreneurship: The 8 Step Business Launch Formula® from Eazl

Dive into Entrepreneurship! Learn market research, design thinking, prototyping, branding, sales, & seed round fundraising (if you need it)

Description

--- Nat Parker's Review: "This is the best course on entrepreneurship that I've seen." --- 

--- Kevin Johnson’s Review: “The energy this team put into production is clear.” ---


8 Steps to Becoming a Successful Business Owner

There’s a lot of fluff and theory about startups, entrepreneurship, and business modeling. You won’t find any of that stuff here. That 8-step journey that we’ve built for you has been crafted through our founding team’s real startup journey and with research from institutions like MIT, Y Combinator, and Stanford. This experience is about lowering your risk, accelerating your journey forward, and inviting you to join a thriving community of like-minded people.


See Real World Examples as You Launch Your Business

Your launch will be supported by real world examples of the business launch tools in this course in action. You’ll have access to multiple target market interview recordings, downloadable support resources, and an inside look at data tracking Eazl’s growth from a concept to a six-figure business in its first year. You’ll also get to choose from three specialization tracks:

  • Services and Live Experiences
  • Physical Products
  • Web Applications and Digital Technologies


Unmatched Video Learning Experience Quality

Anyone who has the willpower to do what it takes to become the boss will love this course. Leveraging our experience as the leading provider of entrepreneurial business education to a community of over 50,000 learners worldwide, we’ve created an unparalleled video-based learning experience for you. This experience is about real stuff involved in entrepreneurship, the power of visual learning, and the thrill of building something awesome. Starting with the first phase of the course, you’ll learn how to select a launch market, collect the research you need to create an offering that people will pay for, and move down the human-centric design path. Then you’ll move to phase two where you’ll design a minimum viable product (MVP)--a very early version of your concept--that you can use to validate your idea before taking it to the public. In phase three you’ll build your first operational version of the business, craft the first iteration of your brand and business story, get your first paying customers, and set yourself up to receive growth capital using a practical method that doesn’t require you to deal with venture capitalists or lawyers. Come rock it with us!


This course features music by Audionautix, Kevin MacLoed, and Chris Zabriskie


Team Eazl would like to thank the following people who underwrote the development of this learning experience:

  • Platinum Circle Funders: Dundee and Ian Butcher, Bieke and Brian Burwell, and Michele Chaboudy
  • Gold Circle Funder: Landry Jones Silver Circle 
  • Funders: Christos Angelidakis, Eric Jacobson, Ricardo Pan Neves, David Valentine, Joselyn Quintero, and Mike Steely
Full details

Curriculum

  • Clarify Your Business Concept and Match it with Target Markets
    [Optional] The 8 Step Business Launch® from Eazl Course Trailer
    1:53
    What’s Coming Up: a Short Introduction to the Course
    4:40
    The First Drop: How to Clarify Your Business Concept
    1:46
    How to Access to Eazl’s Concept to Market Tool
    0:40
    Target Market Selection: Visualizing Markets, Segments, and Niches
    3:15
    Audience Ideation: How to Use Constraints and Segments
    4:59
    Are You Building a Two-sided Business? If So, This is for You.
    1:08
    Introducing the CAM System for Prioritizing Audiences
    2:12
    What MIT Found Out about Focus in Entrepreneurship
    1:54
    [Extra Help] Identifying Chen and Samir’s Possible Audiences (Digital Technology)
    3:47
    [Extra Help] Identifying Kym’s Concept and Test Audiences (Retail and Products)
    4:04
    [Extra Help] How to Use the CAM Market Filtration Tool
    9:20
  • Perform Target Market Research for Your New Business
    Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1)
    2:14
    Case Study: Visualizing Chen and Samir's Launch in Two Scenarios
    3:42
    Access to Eazl’s Primary Market Research Tool
    1:42
    The Fundamentals of Human-centered Design
    5:29
    Risk Reduction with Three Areas of Primary Research
    5:03
    Interviews are Like Sailboats: Just Steer in the Right Direction
    3:38
    Watch Customers Reveal Strategic Information in Real Interviews
    10:12
    Access to Eazl’s Primary Market Research Toolkit
    1:54
    [Extra Help] LinkedIn® Power Game for Primary Market Research (Rebroadcast)
    53:32
    [Optional] Watch a Live, Unedited Customer Interview
    17:00
  • Use Your Target Market Research to Design a Better Business
    Three Types of Customer Needs (or “Pain Points”)
    5:36
    [Optional] Let’s Convert Real Market Research into a Needs Map Together
    7:04
    How to Find Customers’ Attitudes Regarding Your Business Arena
    2:32
    Visualizing Customer Motivation through Your Purchasing Funnel
    3:47
    [Selling Complex or Expensive Offerings] Selling to the Buying Center
    2:19
    [Extra Help] Let’s Extract Design and Marketing Needs from Real Audience Research
    11:07
  • Estimate the Value of this Opportunity and Focus on a Tribe
    Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”)
    3:55
    Audience Validation: Three Characteristics of Every Good Target Market
    3:04
    [Optional] The Meg Media Case Study (an “Athlete” Startup)
    4:04
    [Optional] The Tanium Case Study (a “Megatron” Startup)
    4:09
    The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products
    1:53
    How to Create Your Customer Persona
    2:06
    [Extra Help] Let’s Use Real Customer Research to Create a Persona Together
    7:54
  • Build and Test a Prototype of Your Business Concept
    Prototype Concepting with the ORB System
    2:22
    [Optional] Prototype Concepting: The Hire Hero Case Study
    3:41
    Let’s Start Building! (or Getting around the Competition and Capital Roadblocks)
    3:56
    [Prototyping for Services and Experiences] Your MVP as a Service Design
    8:09
    [Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry
    28:07
    [Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton
    6:23
    Testing Your Prototype: The Three Big Questions
    4:40
    How to Test Your Prototype as an MVP
    5:59
    [Optional] Here are Some of My Favorite MVP Testing Tools
    10:20
    When Your Know Your Prototype is Ready for It's Big Debut
    2:35
  • Build the Brand, Set a Price, & Engineer the Customer Experience
    The Real Deal with Branding: What I Wish I’d Have Known
    6:45
    The Four Core Parts of Your Business’ New Identity
    7:11
    How to Write a Compelling Business Description
    2:38
    [Optional] Case Study: a Tour of Artisan Access’ New Identity
    4:38
    Pricing Strategies for Your New Business
    2:55
    [Extra Help] Lean Branding I: Crafting Kym’s Business Name
    2:41
    [Extra Help] Lean Branding II: Developing the Artisan Access Color Palette
    4:00
    [Extra Help] Lean Branding III: Creating a Typography Package for Free
    2:53
    [Extra Help] Lean Branding IV: Designing a Cool, Inexpensive Logo
    10:30
    [Extra Help] Lean Branding V: Writing Artisan Access’ Public-facing Business Description
    4:15
  • Get Your First and Second Groups of Customers
    The Two Startup Sales Strategies (and the One that Usually Won’t Work)
    4:32
    Visualizing a How a Startup's Marketing and Sales Activities Work
    3:15
    [Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”)
    6:38
    How to Approach Your First Group of Customers
    4:15
    The Launch Marketing Suite: Your New Business’ First Selling Tool
    4:31
    [Optional] Case Study: a Tour of Artisan Access’ Launch Marketing Suite
    5:22
    How to Approach Influencers as Your Second Customer Group
    3:22
    [Extra Help] Troubleshooting when You’re Having a Hard Time Attracting Customers
    2:08
    [Extra Help] Let’s Create the Artisan Access Launch Marketing Suite (Extended Tutorial)
    15:25
  • Recruit a Lead Advisor and Raise a Seed Round of Funding
    How We Suggest Most Startups Raise a Seed Round
    4:57
    How to Recruit a Lead Advisor to Help Guide Founder(s)
    3:02
    [Optional] Case Study: How Meg Media Recruited Their Lead Advisor
    3:43
    #BeyondBusinessPlans: What Startups Really Need
    3:29
    [Optional] Practical Research Methods for Your Business Case
    6:41
    [Optional] Let’s Draft Your First Financial Forecast Together
    13:34
    How to Design a Seed Round that Really Works [Contract Template Here]
    5:50

Skills

  • Business Strategy
  • Product Ideation
  • Interview Preparation
  • Contract Management
  • Sales Management

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