Take this
course

Business / Strategy

Customer Loyalty Programs Complete Certification Course

The Customer Loyalty Programs Complete Certification Kit is the most complete guide for anyone looking to gain an understanding of Customer Loyalty Programs and its practical application in an IT and Non-IT environment.

Description

Investigate the structured marketing techniques known as Loyalty Programs. Discover the ways in which Customer Loyalty Programs reward and encourage loyal consumerism behavior. Get a head start and grasp the concepts of Customer Loyalty Program applications. Become a valued member of your organization by learning the benefits and advantages of implementing Customer Loyalty Programs.


This certification validates that you know specific methods, models, and/or tools. This is essential to professionals in order to be updated on the latest marketing trends, and to add to their Customer Loyalty Programs resource list.


The industry is facing a bold, new world with the amazing developments of Customer Loyalty Programs, and the challenges and the opportunities this presents are unprecedented. The Customer Loyalty Programs Complete Certification Kit serves as a complete introductory guide for anyone looking to grasp a better understanding of Customer Loyalty Programs concepts and their practical application in any environment. 


 Why register?

  • Easy and Affordable.
  • Learning about Customer Loyalty Programs technologies has never been more affordable.
  • Latest industry trends explained.
  • Acquire valuable skills and get updated about the industry's latest trends right here. Today.
  • Learn from the Experts. The Art of Service offers education about Customer Loyalty Programs and 300 other technologies by the industry's best.
  • Learn at your own pace. Find everything right here, when you need it, and from wherever you are.


What will you learn?

  • Learn the important concepts, advantages, and uses of Customer Loyalty Program implementation.
  • Learn about the implementation of various Loyalty and Retention Programs. 
  • Examine the processes of Loyalty Models and Marketing techniques.
  • Learn about the importance of Customer Loyalty for any business.
  • Know how to recognize advantages and benefits of Loyalty Programs through the examination of case studies.


Course OutlineThe topics covered in this course are:

  • Loyalty Models and Marketing
  • Customer Loyalty
  • Loyalty Programs
  • Loyalty Case Studies
  • Retention Programs
  • Loyalty Cards
  • Reward Programs
Full details

Curriculum

  • Loyalty Models and Marketing
    Loyalty Business Model and the Basic Loyalty Models
    0:56
    Service Quality Model and Samples
    2:58
    Expanded Models
    1:05
    Loyalty Marketing
    1:11
    History of Loyalty Marketing
    4:00
    Loyalty Program
    1:18
    History of the Loyalty Program
    11:43
    Reading Assignment Section 1
  • Customer Loyalty
    Alliance Data
    0:25
    Alliance Data Businesses
    2:00
    BahnCard
    3:53
    Blue Chip Stamps
    0:39
    Canadian Tire Money
    1:28
    CASPIAN
    0:31
    Club Nintendo
    3:19
    DefCom Australia
    1:08
    Reading Assignment Section 2
  • Loyalty Programs
    Electronic Beats
    0:49
    European Youth Card
    1:37
    Everyday Rewards (Australia)
    2:51
    Everyday Rewards (US)
    0:28
    Fly Buys (New Zealand)
    1:39
    Fly Buys (Australia)
    3:17
    FreedomRewardz
    1:03
    Reading Assignment Section 3
  • Loyalty Case Studies
    Green Shield Stamps
    0:44
    HBC Rewards
    0:42
    I Love Rewards
    1:06
    Kachingo
    0:25
    KTX Family Card
    0:27
    Loopt
    2:24
    LoyaltyOne
    0:52
    Magsformiles
    0:16
    Maritz, LLC
    2:06
    My Coke Rewards
    3:58
    Reading Assignment Section 4
  • Retention Programs
    Nectar Loyalty Card
    1:26
    Net Promoter
    2:09
    Next Jump
    0:57
    Payback
    0:08
    PC Points
    1:24
    Pepsi Stuff
    0:49
    Premium
    0:56
    President's Choice Financial
    2:46
    Reading Assignment Section 5
  • Loyalty Cards Part 1
    Prize
    6:46
    Purehmv
    1:19
    Rebate Card
    2:15
    S&H Green Stamps
    4:20
    SCORE Mountain
    1:35
    Speedpass
    2:39
    Student Price Card
    1:49
    Reading Assignment Section 6
  • Loyalty Cards Part 2
    Tesco Clubcard
    2:44
    Total Rewards
    2:03
    Trading Stamp
    0:57
    Travel Incentive
    2:42
    VIOLA Hotel Rewards
    4:55
    WorldCard
    0:31
    Reading Assignment Section 7
  • Additional Resources
    Customer Loyalty Course Syllabus
    Customer Loyalty Textbook

Skills

  • Product Marketing
  • Marketing Strategy
  • Brand Loyalty

Similar Courses

More Courses by this Instructor