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Art & Design / Video

After Effects: Create an Intro Video / Bumper for your Brand

A complete guide to conceptualizing, creating, and using a video intro to promote, grow, and strengthen your brand.

Description

Watch any professional commercial, YouTube channel, or television series, and one thing they all have in common is that they have a video intro! You know? That 5-10 second animation with their logo? These video intros (or video bumpers as many people call them in the video industry) are eye-catching, brand-strengthening, and audience-growing. Anybody that ever watched television can remember McDonald's ba da ba ba ba jingle and logo fading onto the screen. Most great YouTube channels have a short intro bumper, and these creators are sometimes making a living off of the videos they post online. I believe everyone with a brand, a YouTube channel, or any other sort of video production NEEDS to have a video intro. And I believe anyone is capable of creating their own! You don't have to pay someone else to do it for you. This course will teach you everything you need to know to create an elegant and professional video intro for your brand. The course is taught in Adobe After Effects CC. If you have another version of After Effects, that is totally fine. If you don't, you can get a free 30-day trial of After Effects from Adobe. Topics Covered: Video Intro Theory Conceptualizing Your Video Intro Recreating Video Intros Video Intros in After Effects Using the Video Intro Properly Exporting Your Video Intro more!
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Curriculum

  • Course Introduction
    Introduction to Course
    In this lesson, learn all about what this course has to offer.
    6:51
    Introduction to the Instructor
    In this lesson, I'll give you an overview of who I am and why I am teaching this course.
    6:43
    Application Choices
    In this lesson, learn all about what programs we will be using to create our video intros.
    5:14
  • Video Intro Basics
    Video Intro Samples
    In this lesson, learn all about video intros.
    11:34
    Video Intro Theory - Getting Started
    In this lesson, we'll talk about video intro theory and conceptualizing your bumper.
    11:55
  • Re-Creating Video Intros
    The Video School Online Intro
    In this lesson, follow along as I recreate the Video School Online bumper.
    21:16
    The Ghirardelli Chocolate Intro
    In this lesson, follow me as I recreate a video intro for Ghirardelli Chocolate.
    32:54
    The PredPol Intro
    In this lesson, follow me as I recreate the PredPol intro.
    35:15
    The DOC360 Intro
    In this lesson, follow me as I recreate the DOC360 intro.
    24:52
  • Creating a New Video Intro
    Practice 1: For Authors Intro
    In this lesson, we'll learn to create a new type of bumper.
    16:40
    Practice 2: Jennifer Bailey Intro
    In this lesson, we'll create a new video intro for Jennifer Bailey.
    15:29
    Practice 3: Dublin Academy Intro
    In this lesson, we'll create a new intro for the Dublin Academy.
    11:29
    Practice 4: Bloom and Grow Intro
    In this lesson, we'll create a new video intro for the Bloom and Grow brand.
    21:34
  • Creative Video Intro
    Motion Graphics Intro Part 1
    In this lesson, we'll introduce a fun new video bumper style.
    3:15
    Motion Graphics Intro Part 2
    This is part 2 of creative video intro example.
    11:43
    Motion Graphics Intro Part 3
    This is part 3 of creative video intro example.
    8:16
    Motion Graphics Intro Part 4
    This is part 4 of creative video intro example.
    9:24
    Motion Graphics Intro Part 5
    This is part 5 of creative video intro example.
    15:25
    Motion Graphics Intro Part 6
    This is part 6 of creative video intro example.
    6:12
    Motion Graphics Intro Part 7
    This is part 7 of creative video intro example.
    10:02
  • Finalizing Your Project - The Export
    Exporting from After Effects
    In this lesson, we'll learn how to properly export from After Effects.
    6:02
  • Course Wrap Up
    Thank You and What's Next?
    Thank you so much for taking this course.
    1:47

Skills

  • Video Effects
  • Video Intro
  • Adobe After Effects CC

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