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Business / Career Development

A Complete Guide to Building Your Network with Keith Ferrazzi

Learn how to develop the strong personal relationships that you'll need to achieve your goals.


Personal networks are the linchpin to achieving success. Without a strong, deep and diverse network you're limiting your opportunities to learn, grow and expand the breadth of your experience and expertise. This course will teach you how to be better at creating a personal network, through casting a wide, but purposeful net to build the relationships you'll need to achieve your goals and how to take care of those relationships for mutual success. You'll also learn valuable skills to prioritizing and maintaining these relationships like how to create a relationship action plan, warming a cold call, how to develop and broadcast a brand and, more than anything, how to stay interesting.
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  • Introduction
    Your personal network is the linchpin to your success. With this introduction, you'll learn not only how to build long-lasting relationships but also how to effectively manage your network.
    Relationships are Everything
    No matter where you are in your career, relationships are fundamental to your ongoing success. At its core, building a network is about developing authentic relationships where you work with one another to be of service to each other.
    The Mindsets You’ll Need
    When developing your personal network, you need to build great relationships. There are four key mindsets that help you do just that: generosity, authenticity, audacity and purposefulness.
  • The Mind Set: Don’t Keep Score/Generosity
    How to Not Keep Score And Lead With Generosity
    Generosity is probably the most important mindset. Relationships are not finite and the more you practice generosity and being of service, without working an alternate, self-serving agenda, the more your network will be open and available to you when you need it.
    How to be Generous
    Anyone, regardless of their position, can lead with generosity. It doesn't have to be big or extravagant but it should be personal and helpful.
    Challenge: Being of Service
  • The Mind Set: What’s Your Mission?
    Find Your Passion
    The most important thing with this course is for you to reach your goals, and it's through your relationships that you will achieve them. Before you can set those goals, though, you need to know what drives you. What is your passion.
    Where passions translate into action is with goals. This specific lecture will help you define the clear, specific goals you want to achieve so you can identify the relationships you need to serve to help you reach those goals.
    Build Your Relationship Action Plan
    A Relationship Action Plan is your networking plan in written form, committing you to pursuing it. This plan helps you be purposeful in serving the specific relationships that are critical to achieving each goal.
    Challenge: Relationship Action Plan
  • The Mind Set: Take Names
    Making Lists
    If you're not writing the names of the individuals you want to work with you will miss people who can be integral to your goals coming to fruition. This lecture will help you find the questions you need to ask yourself to identify these relationships.
    Create a Personal “Board of Advisors”
    Your personal "board of advisors" is the most important. It's comprised of the mentors, friends, family who have your utmost trust to have your back. We'll also address the importance of having lifeline relationships that go through the process with you.
    Challenge: Get More Robust with the Names On Your List
  • The Mind Set: Build it Before You Need It
    Network Constantly
    You have to build your relationships before you need them which is why you should be building your network, constantly. If you're constantly working to serve your relationships you'll have the authority to make the ask when you need to.
    Building Your Personal Network
    Now that you know the importance of having a strong, diverse personal network, now we discuss tips and ideas for both building and expanding that network, whether it's volunteering or joining groups of like-minded individuals or hosting a dinner for friends and acquaintances.
    Challenge: Go Join Something
  • The Mind Set: The Genius of Audacity
    Genius of Audacity
    "Don't be afraid to ask. The worst anyone can say is no." Fearing the worst also stops others from showing you their best, so don't limit someone else's generosity by not making the ask.
    Putting Audacity Into Practice
    The way to be audacious is to just be audacious. It's that simple, but there's a catch. Be audacious in service to the other person. Don't make it about yourself.
    Challenge: Just Ask
  • The Skill Set: Warming the Cold Call
    What Are Cold Calls?
    Just because you might not know someone doesn't mean you know nothing about them. You can warm up any cold call by doing your research and learning what you can about that person.
    Managing Cold Calls
    How do you actually warm that cold call? It's more than just knowing about that other person, it's about knowing HOW you can be generous and of service to them specifically.
    Challenge: Write a Warm E-Mail
  • The Skill Set: Do Your Homework
    Information is Power
    If you're going to reach out to someone, do your homework. You have to show the other person what value you bring to the relationships.
    Gathering Information
    You carry everything you need to do your homework on your phone or tablet. Social media is your encyclopedia to finding out the key pieces of information that shows how sincere your offers are.
    Challenge: Do Your Homework
  • The Skill Set: The Gatekeeper
    The Importance of the Gatekeeper
    Your contact's "gatekeeper" isn't your adversary. Their job is to control the calendar and access to your contacts. Don't fight against them. Embrace them. Be of service to them so they can help make their bosses successful. They will remember your help.
    Making the Gatekeeper Your Ally
    The most important thing to making the gatekeeper your ally is to shift your focus from their boss to them. That real relationships should be as important than the future one you want to develop with their boss. Treat them and maintain that relationship in the same way you would anyone else in your network.
    Challenge: Get to Know the Gatekeeper
  • The Skill Set: Leverage Your Passions
    Why You Should Leverage Your Passions
    Sharing your passions is critical because you will be at your best when sharing the things that matter most to you.
    Putting it Into Practice
    When you itemize the big topics that interest you, you can find the organizations and events that service those topics. You'll also meet others who are passionate about those topics as well.
    Challenge: Make a List of the "Big Topics" That Interest You
  • The Skill Set: Making Your Small Talk Matter
    Small Talk Doesn’t Mean Meaningless
    Talking just to talk is a waste of everyone's time, but if you put a little effort into your "small talk," and create those instant connections with another, you can make your quick conversations big, not small.
    Developing Your Small Talk Skills
    Use your small talk to create an "instant intimacy" by showing that you care to learn about the other person.
    Challenge: Have the Conversation In Your Head
  • The Skill Set: Follow Up…Or Fail
    Why Follow Up?
    You're only as good as your last encounter. If you don't follow up to establish yourself in that other person's mind as a valuable contact, you may as well not make the effort at all.
    How Do You Follow Up?
    You can't leave your follow up to chance. You need to formalize the steps you plan to take in the future while you're in the middle of the conversation.
    Challenge: Get Disciplined In Your Follow Up
  • The Skill Set: Ping All The Time
    Not all communication has to be long or in depth. One of the best ways to stay in touch is with a quick text, email or even a comment on social media.
    Develop Your Pinging Strategy
    Don't just leave your outreach to chance. When you put together a pinging strategy based upon the priority of the relationships you will maintain all of your relationships better.
    Challenge: Start Pinging
  • The Skill Set: Build and Broadcast Your Brand
    Why Build Your Brand
    How you present yourself to the world is your "brand." It's what allows people to know if or how they want to relate to you.
    Defining Your Brand
    Defining your personal brand is about creating the image people will take away from meeting you. You need to know who you are and what you represent before others can understand your brand.
    Create Content
    When you create content you're telling stories about what you and your brand represent. So think about the stories you want to tell and how it defines your brand.
    Challenge: Write Your Story
    Challenge: Follow the Journalists You Like to Read
  • Connecting in the Digital Age
    Tap the Fringe
    Social media is your most powerful tool to reach out to and connect with the fringes of your network. It's that fringe that will open new doors and avenues for you as your less likely have overlap.
    Be Vulnerable and Authentic Online
    Whether in person or online, the most important element of your outreach is to build trust with others. And the way to build trust is to be authentic and vulnerable.
    Challenge: Get to Know Your Network's Fringe
    Challenge: Pick Your Social Media
  • Make it Your Life: Connect with Connectors
    Focus on Connecting with Super-Connectors
    To become well-connected you need to become a super-connector. If you can meet and be of service to those highly-connected people you will soon be expanding your network by leaps and bounds.
    Different Types of Connectors
    When you identify your goals, you can identify the different types of connectors who can help you move forward. It can be anyone from a restaurateur to a publicist to the local chamber of commerce. Find them and serve them.
    Challenge: Find Your Super-Connectors
  • Make it Your Life: Be a Conference Commando
    What is a Conference Commando?
    Conferences aren't just for learning new information. They're a great place to develop new relationships with people who share your interests and struggles. Conference Commandos make the most out of these opportunities.
    How to be a Conference Commando
    The key word to being a conference commando? Be prepared. The more you know going into the event the more you can get out of it.
    Challenge: Be a Conference Commando
    Next time you attend a conference, utilize these 15 tips.
  • Make it Your Life: Expand Your Circle
    Embrace Partners and Weak Ties
    Expanding the breadth of your relationships helps you gain partners to do this together but also opens you up to your weaker ties that have fewer things in common with you to help broaden your scope.
    Share Your Network
    When you work with friends and partners to achieve your individual goals you can combine the strengths of your separate networks to find the overlaps and similar interests to help all of you.
    Challenge: Find a Partner
  • Give Back: Find Mentors, Find Mentees. Repeat.
    Why mentor?
    Sharing your knowledge and expertise in service of someone else's success is one of the simplest and most profound ways of being generous.
    How to mentor
    Being mentored is fulfilling to the mentor, but as a mentee make sure you always express your appreciation and let them know you've followed up on their advice. This builds your currency because they know you value the relationships.
    Challenge: Identify a Mentor/Mentee
  • Give Back: Be Interesting
    Become an Expert
    If you're passionate about a subject, study it, learn it, practice it and become someone others look to for your knowledge.
    Have a Unique Point of View
    Having expertise in a narrow but beneficial area can serve your network well.
    Challenge: Pick Your Expertise
  • Give Back: Balance is BS
    Balance is a Myth
    To balance your life suggests that each activity in your life has to have it's only segment of time. But blending your activities helps you expand the time you have available in any given day.
    More People, More Balance
    Every relationship you add to your network requires you to determine just how deeply you want to take it.
    Challenge: Blend, Don't Balance
  • Conclusion
    Teach it to Others
    One way to be generous with others in your network is teaching them the insight and tips you've learned from this course.
    What’s Next?
    Now that you've learned how to build strong, mutually-beneficial relationships, put what you learned into practice. Lead with generosity. Be authentic. Be audacious.
    Challenge: Teach It to Others


  • Networking
  • Relationship Management

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